Episode 10 - Why Personal Branding is Replacing Traditional Marketing
November 11, 2021
In this special episode, I discuss the importance of building a personal brand. In this day and age of social media, people can easily get overwhelmed with company branding. Showing up as a personal brand draws more attention because there is an evident human connection. When you build up your personal branding, you project yourself as a person that can be trusted, you become more memorable, and people know that you can deliver something of value.
EPISODE 010 – WHY PERSONAL BRANDING IS REPLACING TRADITIONAL MARKETING
Have you ever been confused over whether you should brand your business or brand yourself?
Or wondered if you should go by your company’s name or by your personal name when you chose the domain of your website or the page for your social media?
So how do you separate the two… or if you don’t separate the two, how do you have both and merge who you are with what your business is about?
For a long time we’ve been taught to focus on building our business brands. And that’s what a lot of us have been doing.
However, when you look at brands like Virgin, Apple and Tesla, it’s the founder of the brand that makes it remarkably stand out.
One of the most compelling things about building a personal brand is that when you build your own profile, people start to follow you for who you are, your vision, your wisdom and your story.
Being authentic on social media is about showing your personality and the real you!
In this episode, I am going to be talking about the importance of building a personal brand. Building your personal brand strengthens consistency in your tone, messaging, content, voice, and overall image. If you look at the top brands in the world, they rarely change how they look or their overall core values because that is what people have grown to know, like and trust about them. Many start-ups compete with big brands when they shouldn’t have to. Focus on building your business and stay in your lane, this episode will give you insights as to how...
I will share:
How to be the face and image of your business and brand. (00:01:20)
Why personal branding is so important (00:01:56)
[00:02:39.270] People are drawn to people, not things, so when you show up as the face of your business, and you show up with your brand, people pay a lot more attention.
[00:03:29.350] The businesses do not necessarily have the following of the person. That is the value of building your brand since you are the face of your business.
[00:04:13.150] Building a personal brand vs. Hybrid
[00:05:00.070] Customers are buying the person they trust. They believe in the personal brand that they trust.
[00:05:25.090] You can either spotlight your staff or show up occasionally and still maintain the hybrid.
[00:06:20.710] Get to know your clients well or your prospects well and understand what their deepest desires are. What are their biggest fears?
[00:06:53.590] How can you stand out?
[00:07:31.570] People choose people. People don't choose brands.
[00:07:48.430] Your content pillars will ultimately determine what kind of content you are putting out there.
[00:08:30.130] Your brand is your identity.
[00:09:13.030] Know your target market and your branding style deeply.
[00:09:34.270] Five questions that you can workshop yourself with.
[00:09:57] What do you want to be known for?
[00:10:20] What is your unique genius offering?
[00:11:33] What stands out in your brand?
[00:11:58] What is unique about your story and journey?
[00:13:02] People don't want to know. They want to hear the wisdom and experiences behind the businesses that they follow.
[00:13:20] Share your achievements and success stories.
[00:14:06] 8 things your brand should have
Why personal branding is so important (00:01:56)
[00:02:39.270] People are drawn to people, not things, so when you show up as the face of your business, and you show up with your brand, people pay a lot more attention.
[00:03:29.350] The businesses do not necessarily have the following of the person. That is the value of building your brand since you are the face of your business.
[00:04:13.150] Building a personal brand vs. Hybrid
[00:05:00.070] Customers are buying the person they trust. They believe in the personal brand that they trust.
[00:05:25.090] You can either spotlight your staff or show up occasionally and still maintain the hybrid.
[00:06:20.710] Get to know your clients well or your prospects well and understand what their deepest desires are. What are their biggest fears?
[00:06:53.590] How can you stand out?
[00:07:31.570] People choose people. People don't choose brands.
[00:07:48.430] Your content pillars will ultimately determine what kind of content you are putting out there.
[00:08:30.130] Your brand is your identity.
[00:09:13.030] Know your target market and your branding style deeply.
[00:09:34.270] Five questions that you can workshop yourself with.
[00:09:57] What do you want to be known for?
[00:10:20] What is your unique genius offering?
[00:11:33] What stands out in your brand?
[00:11:58] What is unique about your story and journey?
[00:13:02] People don't want to know. They want to hear the wisdom and experiences behind the businesses that they follow.
[00:13:20] Share your achievements and success stories.
[00:14:06] 8 things your brand should have
This powerful episode will give you ideas to build your brand and gain the trust of your customers and followers through personal branding.
To follow more of Phoebe's journey and coaching, you can visit the following links:
Website - https://thriveandshineco.com.au
IG - @thriveandshineco
Facebook Community Group - Thrive and Shine in Business https://www.facebook.com/groups/thriveandshineinbusiness/
Linkedin - https://au.linkedin.com/in/phoebe-lay
Podcast Web Page: www.thriveandshineco.com.au/podcast