Kevin Browne - Tips on Getting “Found” Money from a Madison Ave Copywriter
June 1, 2021
According to Shopify, the average cart abandonment rate is 77.13%. That means 3/4 of these shoppers came so close to purchasing on your site but didn’t follow through. In this episode, Kevin and I talk about how to recover these lost revenue to get you “found” money.
Kevin Browne
Kevin is an award-winning Los Angeles & Madison Ave copywriter. He worked in the biggest ad agencies for over 2 decades, writing hundreds of commercials and thousands of print ads for big brands like Coca Cola, American Red Cross, Sprint, Kodak and many others.
Over the last 5 years, his messaging sequences have generated over $56 million dollars for his partners and clients.
Quotes From Episode
“No one wants to be sold to and people despise marketing.” -Kevin Browne
Questions I asked:
What was it like working in the large ad agencies?
What are some of the fun ads that you worked on?
How did you stand out in a cutthroat industry?
What are some takeaways from your experience that applies to the e-commerce space?
What are some tips to increase conversion on cart abandon messages?
Don’t Miss:
02:00 Kevin’s story of how he got into advertising career
03:30 Stories of people stealing advertising ideas
05:45 Writing ads for a Superbowl slot
09:40 Biggest problem e-commerce stores make with their messaging
15:00 How to get better conversions on cart abandon sequence?
21:00 One single word Kevin added between two paragraphs that generated 24 clients for a law firm
25:50 Building relationship and trust in the cart abandon sequence
Connect with Us
Vincent Tandiono
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