In this episode of Over the Air — IoT, Connected Devices, & the Journey… Ryan is joined by Brandon Van Blerk to discuss the anatomy of a hardware product recall.

Brandon van Blerk is a serial entrepreneur who is passionate about making a positive impact. His Kiwi start-up Tether was created to help tackle the difficulties with unhealthy living, learning, and working environments through connected IoT devices, as well as energy inefficient structures within New Zealand and Australia.

They cover:

👉 The implications of not understanding the market

👉 The importance of product-market fit

👉 The importance of building an amazing team

👉 The challenges faced during product discovery

👉 The importance of finding a gap in the market

👉 Understanding the solution your product is providing

👉 The complexities associated with hardware product recalls

👉 Engaging with customers with transparency, and the value in having a lot of customer conversations

👉 Taking the challenge when the opportunity arises

👉 When you should treat customers as partners

👉 Pivoting for product growth

👉 Engaging with customers better by understanding your own solution proposition and the value you provide

If you’re interested in preventing your own product recalls, finding product-market fit and when you should partner with customers… tune into this episode of Over the Air — IoT, Connected Devices, & the Journey podcast.

Subscribe here:

👉 YouTube: https://bit.ly/3tYPLQI 

👉 Apple: https://apple.co/3tZpQZ3 

👉 Spotify: https://spoti.fi/3KTQ7Pr 

And connect with Brandon here:

👉LinkedIn: https://nz.linkedin.com/in/brandon-van-blerk  

👉 Website: https://www.tether.co.nz