If you've ever hit a writers block while trying to craft your brand + offer messaging, you can breathe a sigh of relief. We found just the person you need to meet. Today’s guest is Tamsen Webster, the author of the book, Find Your Red Thread. It's an important book around messaging; messaging that will make your offer to your marketplace or target audience more impactful for you. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders.