In today’s episode, we are interviewing Allison DeFord of Felt Marketing. Allison has a unique, and human approach to strategic marketing; especially for manufacturers. So if you are an OEM, contract manufacturer, or you work in another avenue of manufacturing, you’ll want to listen to this episode. We will discuss practical insights of how you can activate more attraction for your business in your market, with the customers you want to do business with. The manufacturing industry has been a part of Allison’s life since she was a child. Growing up in Anderson, Indiana, the town’s growth and success were tied to the success or failure of General Motors. In 1994, Allison started her own marketing agency, Felt Marketing. Felt was built on the premise that successful brands aren’t just seen and heard, but felt on a deeper, more emotional level. Now, Allison leads a team who believes wholeheartedly in keeping manufacturing alive, relevant, and profitable. Evident by, not only the numbers and brands we’ve worked with, but by the strong relationships we’ve built. After listening to today’s episode, visit Allison’s website to learn more about Felt Marketing and how they help make sales easier.