Running Marketing Like a Business: Insights from Francisco Bram of Albertsons Companies
November 28, 2023
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies, one of the largest food and drug retailers in America.
Grab a coffee and join us as we discuss the impact of marketing and how to approach it as a business. Francisco shares his insights on influencer marketing, communication strategies, and collaboration within the marketing team. We also explore the challenge of attribution in influencer marketing and how to overcome it, and the importance of staying connected with consumers.
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies, one of the largest food and drug retailers in America.
Grab a coffee and join us as we discuss the impact of marketing and how to approach it as a business. Francisco shares his insights on influencer marketing, communication strategies, and collaboration within the marketing team. We also explore the challenge of attribution in influencer marketing and how to overcome it, and the importance of staying connected with consumers.
Some key talking points of the conversation include:
- The evolution of influencer marketing
- Running marketing like a business and a P&L account
- Finding best-fit influencers for brands
- The role of authenticity in influencer marketing
- The attribution challenge and solutions in influencer marketing
- Collaboration in marketing teams spells success
Francisco is recognised as one of the top 250 product marketing leaders and has over 15 years of experience in growing brands and customers. He has helped organisations of all sizes launch and grow adoption for more than 25 products globally. His impact on organisations is undeniable, with more than $5B in topline revenue directly attributed to his marketing efforts. Francisco’s marketing initiatives at Albertsons Companies have yielded a topline growth of over $550 million. He has also delivered positive results at Uber and Siemens.
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so
Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com