Treating Creators with Respect: Insights from Niki Albon, Head of Creative at Cherry Pick Talent
January 30, 2024
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers.
Grab a cup of your favourite beverage and join us as we discuss how creators are often mistreated by agencies, the controversies surrounding influencer marketing, and the importance of trust and collaboration between brands and creators. Niki also emphasises the need to establish clear-cut KPIs and goals with the brands and provides advice on growing a YouTube channel and getting started with influencer marketing for brands.
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers.
Grab a cup of your favourite beverage and join us as we discuss how creators are often mistreated by agencies, the controversies surrounding influencer marketing, and the importance of trust and collaboration between brands and creators. Niki also emphasises the need to establish clear-cut KPIs and goals with the brands and provides advice on growing a YouTube channel and getting started with influencer marketing for brands.
Some key talking points include:
- The need to view creators as small businesses and treat them with respect
- Niki’s role at Cherry Pick Talent
- Measuring the impact of influencer marketing with well-defined KPIs and goals
- Scaling a YouTube channel in today’s competitive landscape
- Advice for brands starting out with influencer marketing
Niki is the Head of Creative at Cherry Pick Talent- an award-winning influencer marketing agency that hooks up brands with creators across various platforms and niches. He has over seven years of experience in the influencer game, both as a creator and a marketer, and is well-versed in the ins and outs of the creator economy.
Niki’s goal is to come up with awesome and impactful influencer campaigns that make our clients happy while also respecting and empowering the creators we work with. As an influencer, Niki has worked with some of the biggest brands around, including Google, Disney, Coca-Cola, and BBC, as well as with nonprofits and charities, like Stand Up to Cancer and Alzheimer's Research UK.
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so
Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com