Product Thinking
Episode 134: Unpacking Doodle's Growth Strategy with Stephanie Leue, Chief Product Officer at Doodle
August 30, 2023
In this episode of Product Thinking, Stephanie Leue, Chief Product Officer at Doodle, joins Melissa Perri to navigate the challenges and opportunities of transitioning from a free to a subscription-based model, the importance of a strong organizational support system, and the role of data in decision-making. They also shed light on Stephanie's leadership and focus on people, purpose, process, and performance that have helped Doodle navigate complex product challenges and achieve growth.
In this episode of Product Thinking, Stephanie Leue, Chief Product Officer at Doodle, joins Melissa Perri to navigate the challenges and opportunities of transitioning from a free to a subscription-based model, the importance of a strong organizational support system, and the role of data in decision-making. They also shed light on Stephanie's leadership and focus on people, purpose, process, and performance that have helped Doodle navigate complex product challenges and achieve growth.

Stephanie has an extensive career as a product leader, navigating the worlds of startups to Fortune 500 enterprises with niche expertise in B2B SaaS. Beyond her product leadership, she offers her skills as a freelance Leadership Coach, guiding senior female leaders. Stephanies has over fifteen years of experience designing and leading products and teams.

In her earlier ventures, Stephanie held key roles such as the Head of Product Operations at Europace AG, Director of Product & Design at Contentful, and Senior Product Manager at PayPal. Additionally, her entrepreneurial spirit is showcased as the Co-Founder of 3Weine, a premium shopping platform dedicated to German wines.

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