"The cost of actually acquiring a customer is more than what you can actually charge that customer. Then you don't have a business." - Trent Phillips Welcome to Boss Uncage. On today's show, we have Trent Phillips, better known as the digital OG, Trent goes by many titles. He's Executive. He's a CEO. He's a Day Trader. He's also a business partner of a baseball Academy, one of the largest baseball academies in the southeast. But in today's show, we're going to talk about his digital agency bizography.com. A great takeaway from today's show is lead generating Trent dives into a mantra that he learned from his mentor, and he's passing it on to us as well too. And the reality is if you're not getting leads, then your business is dying. Boss uncaged is a biweekly podcast that releases the origin stories of business owners as they become uncage trailblazers, unconventional thinkers on tethered trendsetters and unstoppable tycoons. We always hear about overnight success stories, never knowing that it took 20 years to become a reality. Our host S. A. Grant conducts narrative accounts through the voices and stories behind unengaged bosses and each episode, guests from a wide range of backgrounds sharing diverse Business Insights, learn how to release your primal success through words of wisdom from inspirational entrepreneurs and industry experts as they depict whoThey are, how they juggle their work life with family life. Their successful habits, business expertise, tools and tips of their trade. Release the uncage boss beast in you.