There's so much buzz about keto these days, there must be something to it, right? I mean, if it didn't work to help people lose weight and feel better, they wouldn't be doing it. I admit, despite my years of research and practice; despite having co-written three books on nutrition; despite seeing the positive effects of a plant-based diet on people's health and vitality every single day - I still have this little voice in my head that's incredibly susceptible to really good marketing. And boy, does the keto/paleo crowd have us beat on marketing!