Episode 35: What Nonprofits Can Learn from IKEA to Increase Support & Impact, with Boris Kievsky
November 4, 2021
Can asking your supporters for their help and input actually raise the amount they’re willing to support your nonprofit’s work?
There’s a phenomenon in psychology, studied and demonstrated by behavioral economists, in which people consider something they’ve taken part in creating to be worth more than the same thing made by a professional. This cognitive bias is called the IKEA Effect
In this episode, Boris discusses strategies for nonprofits to capitalize on the power of the IKEA Effect to form a stronger connection with supporters, increasing your perceived value and raising more money for your work.
** Episode Links and Shownotes: https://nphf.show/ep35 **
What we’ll be discussing:
• The IKEA Effect — using cognitive bias to create stronger connections and raise more money.
• The Endowment Effect and how it can be beneficial to your organization.
• The importance of creating valuable experiences for your supporters.
• Why should your supporters be connected with beneficiaries?
• Connecting actions and results by telling stories.
• Avoiding the Disenfranchisement Effect.
Can asking your supporters for their help and input actually raise the amount they’re willing to support your nonprofit’s work?
There’s a phenomenon in psychology, studied and demonstrated by behavioral economists, in which people consider something they’ve taken part in creating to be worth more than the same thing made by a professional. This cognitive bias is called the IKEA Effect
In this episode, Boris discusses strategies for nonprofits to capitalize on the power of the IKEA Effect to form a stronger connection with supporters, increasing your perceived value and raising more money for your work.
** Episode Links and Shownotes: https://nphf.show/ep35 **
There’s a phenomenon in psychology, studied and demonstrated by behavioral economists, in which people consider something they’ve taken part in creating to be worth more than the same thing made by a professional. This cognitive bias is called the IKEA Effect
In this episode, Boris discusses strategies for nonprofits to capitalize on the power of the IKEA Effect to form a stronger connection with supporters, increasing your perceived value and raising more money for your work.
** Episode Links and Shownotes: https://nphf.show/ep35 **
What we’ll be discussing:
• The IKEA Effect — using cognitive bias to create stronger connections and raise more money.
• The Endowment Effect and how it can be beneficial to your organization.
• The importance of creating valuable experiences for your supporters.
• Why should your supporters be connected with beneficiaries?
• Connecting actions and results by telling stories.
• Avoiding the Disenfranchisement Effect.
• The Endowment Effect and how it can be beneficial to your organization.
• The importance of creating valuable experiences for your supporters.
• Why should your supporters be connected with beneficiaries?
• Connecting actions and results by telling stories.
• Avoiding the Disenfranchisement Effect.