Making It: How to Be a Successful Online Entrepreneur
Listen to Yourself, and Then Jump (Talia Wolf)
November 19, 2021
Talia Wolf, the founder at GetUpLift is an expert on optimization who helps her clients achieve their goals. The key? Reverse engineer, research, understand the path, and then go for it and never stop. Oh, and while you're at it, a little skydiving can help too.
Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.  

     The experience of losing a very big client opened a new world for Talia Wolf, founder of GetUpLift. That loss led her to finally understanding the missing piece—the psychology behind taking action and the emotions that impact our decisions. This new understanding led her to design an entirely new process that she's been using ever since.  

     “You have to understand the emotions behind your clients’  decisions to help them,” she says. In this episode of Making It, she shares what “making it” means to her.

“It was when I lost a $100,000 client that I understood the missing piece. And the missing piece was understanding how people make decisions.”
– Talia Wolf

Talia Wolf is a conversion optimization specialist who generates more revenues, leads, and sales for her clients using emotional targeting and persuasion. Talia is the founder of GetUplift, has taught on stages such as Google, MozCon, CTAconf, Search Love and many more, and was recently listed as one of the most influential experts in the world for conversion optimization. 
     She calls herself the chief optimizer and creator of the Emotional Targeting Framework and created GetUplift because she was tired of seeing brilliant businesses struggle with sluggish results. Talia co-founded Conversioner, and now runs GetUplift, where she offers conversion optimization services, in-house training, workshops and online courses. 
     GetUplift is a unique mix of done-for-you projects and DIY training.

Resources or websites mentioned in this episode:
  1. Mirasee
  2. Talia’s website
  3. Talia’s  LinkedIn
  4. Talia’s Youtube
  5. Talia’s business Twitter
  6. Talia’s personal Twitter


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Music and SFX credits: 

•Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer

•Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush

•Track Title: Love Burst
Artist Name(s): Cody Martin
Writer Name: Cody Kurtz Martin

•Track Title: My Own Heaven
Artist Name(s): Adrian Walther
Writer Name: Adrian Dominic Walther

Episode transcript:

     My name is Talia Wolf and you're listening to Making it! I run a business called Get Uplift and we help high growth companies all over the world optimize their websites to drive more sales, more conversions and more leads.

     Jumping out of an airplane is an incredible experience. A lot of people ask me, what's the best part, is it maneuvers that you do while you're free falling? Is it flying the canopy? To me, it's actually the few seconds of actually jumping out of the plane. There's something about that moment that shuts off everything. There is no way, there's no possibility your brain cannot think about anything else but that jump, but what you're doing. And these days of who I am now, I can stay in the moment. I can appreciate the moment. But a lot of the times, especially as an entrepreneur and this still happens to me a lot, your brain gets flooded, you've got so much going on, you've got so many challenges and so many roadblocks and so many things you have to think about and it gets hard to focus on one thing. It gets hard to drown out that noise and focus on something else. Might even tune out. Skydiving, like jumping out of that plane does that, it just silences the world. There's nothing but the air and you and that is an incredible feeling. 

     My dad has always been about being true to yourself and going full forward. What are you meant to do? I've got my first job when I was nine and it's always been through my dad who's encouraged us to do that? When I was 14, I was working a lot. So it's always been about going out there and getting what you need. Even in nursery or preschool where I would rally kids together and put on things together and basically work on achieving stuff, whether if it's, because we wanted to eat something certain or if we wanted to play something or if we wanted to at school specifically, we were trying to get rights for handicapped people. And basically I got an idea and I said, okay, here's how I want to make this happen, here's how we're going to do it, And rallied a bunch of people around and we protests. I think I was like 12, um maybe 11. We protested and we worked on it and we made it happen. Sometimes it doesn't always pan out, but that was part of it, you know, part of trying and failing. But with that specific thing it did work. 

     It took me getting pregnant for the first time to realize that I'm ready to open my own business. I don't think I really understood what it meant entirely. But when I was six months pregnant, I finally said, ok, I'm quitting and I'm starting my own company, which is get uplift. So I said, Okay, I've got three months to get this business running because then I'm going to have a baby and I'm not gonna be able to work. So what is my quickest path and what's the best way to go about it? So I took everything that I did and learned in the past 10 years and turned it into a course; into the Emotion Sells. Worked for three months. That's all I focused on. I didn't bring in any clients. All I worked on was this course and I launched it and I sold it. It was probably one of the best launches we've had till this day. And it was incredible. 

     Now that I have two kids, I can actually see them in action and I can see they're exactly the same. They get an idea in their head and no matter what happens, they're gonna make it happen. And yeah, I think I've always been that way, I just didn't realize until I had kids how far back it actually went. So yeah, I've always been, get an idea in my mind and I just go for it, good or bad, by the way, just, it's not always been good. I'm always thinking about optimization and always thinking about, okay, this is what I want to achieve. This is my goal. How am I going to go there, study, do some research and go for it and achieve it? And it's very much in the line of my work because I'm an optimizer. So I see the goal, I know that I need to get leads for my clients, I need to get sales for my clients. Okay, fantastic. Let's reverse engineer it. Let's research. Let's understand the path that I need to take and let's go for it and never stop until you get there. 

     In 2015 I got invited to speak at Unbounce, that call to action conference and that was the biggest event I done until then. It was a roaring success. And it was just probably to date the best conference I've ever been to in terms of energy and just feeling like, wow, I've made it. When you ask, Okay, when was the moment you realized you made it? It was standing on that stage in Canada in Vancouver in front of 1400 people talking about the thing, I love the most and getting the laughs and people coming up to me after the talk and saying it was an inspiration, it was amazing. They're going to change a lot of stuff. And that was incredible. And yeah, ever since I've been invited to speak at Mars(?) and other conferences and webinars and podcasts and so on. So each point has been a moment where I'm like, okay, I'm making it like I've made it, this is amazing, this is incredible. And I can keep doing this. 

     Yeah, I think that it's very toxic to see how people talk about entrepreneurship and founding companies and startups the way it's been spoken about, and the things that people are encouraged to do. And as a person who decided to at some point because I did make all these mistakes in the beginning, but at some point to block out all that noise and say I'm going to do the best that I can do, I'm going to make the money that I can, I'm going to work with the clients that I want, but I'm going to do it on my terms, the way I can without breaking myself psychologically is probably the biggest takeaway. Its that you can be an entrepreneur without selling your soul to the devil and you can run your life and run a business and have both if you listen to yourself and who you are and what you and your body and your family and everything needs. 

     When we started out, we were working with different clients, trying to test different things and trying to optimize things without a real clear understanding and strategy. And it was when I when I lost $100,000 client that I understood the missing piece. And the missing piece was understanding how people make decisions. It was understanding the psychology behind taking action. And when I started digging into that and devouring books about psychology and behavioral economics and basically how people make decisions, how our brain works and where emotion, and that's the most important thing, where emotion comes in. Understanding the emotions that impact us. That was the biggest part. So the opportunity of actually losing a very big client opened a new world for me that designed an entire new process that has been, I've been using it ever since. And it is the reason we do so well for our clients, it is the reason companies hire us because we know what we're doing and we know how to do it really well. 

     I'm Talia Wolf and you've been listening to Making It! You can find me on Twitter at Talia GW or you can find me at my website, where you can find all of our free resources and free courses