Episode 26: How Nonprofits Can Get the Most Out of #GivingTuesday… and What Not to Do, with Director of Digital Strategy Kathleen Murphy Toms
September 2, 2021
GivingTuesday Director of Digital Strategy Kathleen Murphy Toms shares strategies, tips and hacks for getting the most out of GivingTuesday and launching your year-end fundraising campaign.
In its nine years, GivingTuesday has become the largest philanthropic movement in history—with activity in every country on the planet! And it’s showing no signs of slowing down.
With that success, come new opportunities and new challenges for nonprofit fundraisers looking to participate.
** Episode Links and Shownotes: https://nphf.show/ep26 **
GivingTuesday Director of Digital Strategy Kathleen Murphy Toms shares strategies, tips and hacks for getting the most out of GivingTuesday and launching your year-end fundraising campaign.
In its nine years, GivingTuesday has become the largest philanthropic movement in history—with activity in every country on the planet! And it’s showing no signs of slowing down.
In its nine years, GivingTuesday has become the largest philanthropic movement in history—with activity in every country on the planet! And it’s showing no signs of slowing down.
With that success, come new opportunities and new challenges for nonprofit fundraising teams looking to participate.
Episode Show Notes and Links: https://nphf.show/ep26
What we discuss:
- The core principle behind GivingTuesday
- Is GivingTuesday too noisy or are we thinking about it the wrong way?
- How to make sure that GivingTuesday doesn’t cannibalize year-end donations, but only increase them
- Tips and genius hacks for getting the most out of the day
- Setting and declaring great campaign goals
- Optimizing your donation experience
- Activating supporters
- Tools, resources and templates to save you time and bring in more support
- Where to start and what to do right now