Live Event Marketing w/Linda Cain
December 23, 2020
This week Jeremy interviews Linda Cain, a live event specialist who has travelled the world to create amazing experiences for businesses of all sizes, including giants such as Rolodex. With over two decades in the industry, she especially loves working closely with her clients to map out a full strategy using the live event model as part of their marketing strategy.
This week Jeremy interviews Linda Cain, a live event specialist who has travelled the world to create amazing experiences for businesses of all sizes, including giants such as Rolodex. With over two decades in the industry, she especially loves working closely with her clients to map out a full strategy using the live event model as part of their marketing strategy.
In this episode you’ll hear:
- The 3 main areas of live event marketing and how to put together a strategy so you get the most of the event
- What your sales team should look like at the live event
- How important pre-event preparation is
- How early in advance from a live event should you be doing pre-event check-ins
- Post-event follow-up guidelines
Quotes
“It's really nice if you're doing a live event to do a survey to your members. So we have a really good idea of where they're at what they're expecting from the event and being able to have that available to them”
Links