One of our mantras at eBB is that eCommerce has only changed how consumers buy, but it hasn’t changed why we buy. Unlike eCommerce, whose rules and best practices seem to change by the hour, understanding consumers psychology can give you a lot more stability in how your run your business. Understanding how it translates in eCommerce can also streamline your decision making, and help you identify the trends and new tools that are right for you. Today’s episode lays out the essential psychology at work throughout the customer journey online. With this insight, you can optimize your store, and your brand, to make sure you’re motivating more customers to convert, and return.