Terri Rockovich went from 0 to 10 million dollars by her second year being the co-founder and CEO of Jinx, the dog food brand that is made with the modern dog in mind. She discusses the key ingredients to her go-to-market playbook and explains how she raised her funding and managed to get her brand backed by celebrities before launch.
• 3 months of hundreds of presentations.
• 3 Projects running in parallel- 1 Product 2 Strategy 3 Differentiations.
• Passionate pet parents in 1000 sq. ft apartment.
• 56% of dogs in the USA are overweight = opportunity for a new product.
TIMESTAMP SHOW NOTE: [2:03] Before Launch. [7:50] Problem-Solution equation. [11:17] Functional foods.