The Creative Nature of Insights Work with Miranda Patton, Director of Strategic Insights at AT&T (LIVE)
June 29, 2023
Research is a creative art, but inefficiency can prevent that creativity from blossoming. In order to make time for the brainpower that leads to business impact, it’s essential to prioritize efficiency in your approach to insights work.
In this first-ever live episode of The Consumer Insights Podcast recorded at IIeX North America 2023, Thor is joined by Miranda Patton, Director of Strategic Insights at AT&T.
Research is a creative art, but inefficiency can prevent that creativity from blossoming. In order to make time for the brainpower that leads to business impact, it’s essential to prioritize efficiency in your approach to insights work.
In this first-ever live episode of The Consumer Insights Podcast recorded at IIeX North America 2023, Thor is joined by Miranda Patton, Director of Strategic Insights at AT&T.
They cover:
- The practical importance of defining insight
- What makes an insight strategic
- The role of new and emerging tech in insights work
- How tech can create more room for creativity
- Why it’s worth investing time to increase efficiency
- Best practices and benefits of building a knowledge sharing culture
- The importance of strong relationships with agency partners and internal stakeholders
- How the center of excellence model can facilitate more strategic insights work
- The DNA of a successful insights team
- The opportunities and challenges posed by AI
If you’re interested in exploring how efficiency and creativity go hand-in-hand for insights professionals, tune in to this episode of The Consumer Insights Podcast.
And connect with Miranda here:
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The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes:
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes:
- The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux
- Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting
- From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn