There are no tricks when it comes to crowdfunding. But there are time-tested, proven strategies that increase your chances of success. With Jewcer, Dr. Amir Give’on has helped nearly 1,000 nonprofits and individuals raise millions of dollars for worthwhile causes. Join us as Boris and Amir discuss what works and what doesn’t, and the pitfalls and benefits of crowdfunding you have to consider.

Episode Show Notes and Links: https://nphf.show/ep9

Concepts and Takeaways:

Emergent situations (like COVID-19) can be the best or the worst times to launch a campaign.
The best time to launch a campaign is when you’re ready. I.e., when you and your team have the capacity, and can capture the attention and participation of your strongest supporters.
- No specific time or date will make or break a campaign. That said, when thinking of timing more generally, try to ride the waves (zeitgeist) of social or political events/patterns/movements to launch the most relevant and relatable campaign you can.
- If responding to a crisis, have your own unique campaign to stand out amongst the masses that stays true to your mission and brand. (Don’t force a connection.)
There’s no one thing that makes or breaks a campaign, it’s the combination of strategy and execution as a whole.
Things don’t magically go viral—there are no shortcuts. The formula is about creating the story with integrity, authenticity, and transparency, then doing the foundational and ongoing work to make it successful.
Don’t be overly wary of platform fees. Most of the time, the amount of money that you’ll end up raising from a crowdfunding platform far exceeds a 5% platform fee.
Whenever possible, use a niche platform for your crowdfunding campaigns, because the traffic coming to that platform is already targeted and primed for your cause.