Blog posts, white papers and ebooks are all the rage these days. But is it really worth the effort?

The answer is yes, providing you do it right. One-off pieces of content are not likely to help you get traction - whether to gain new clients or build your brand. But done smartly, this type of content can be far cheaper AND effective than many traditional marketing activities.

In today's episode, we're talking about Inbound Marketing. What it is, how it works and what you need in order to get started. If you're already doing some of these activities already, don't worry. There's something for you too. Check out my 10 questions to review your Inbound Marketing strategy. 

While you're at it, pop on over to my show notes page and pick up a copy of my Inbound Marketing Blueprint. It contains crib notes from today's episode and fill-in-the-blank exercises to help you make Inbound work for you.