Just Between Coaches
Defining a Niche (Sharon Richmond)
December 1, 2021
Clarifying a niche raises a lot of questions for many coaches. Won’t I miss opportunities? How do I know what niche to choose? Can I afford to do that? In this episode, Melinda and Sharon Richmond dive deep to expertly answer these questions and more.
The idea of narrowing the scope of your coaching business to a specific niche can seem a bit scary and counterintuitive. Sharon Richmond, the founder of Leading Large, acknowledges and understands first-hand that fear and hesitation and explains why clarifying a niche is actually expansive, not limiting.

     In this episode, densely packed with answers and advice, Melinda and Sharon discuss how to define a niche as well as the benefits of appealing to a specific client base and what Sharon calls “targeting value”. Similar clients have similar pain points, so targeting a particular client base provides opportunities for shared stories and growth for your clients and for your business. It’s not so much about demographics but about common challenges. Sharon recounts her experience of honing in on her coaching niche and the enormous benefits it has brought to both her and her clients. 

    In this episode we discuss:

“Mostly what kept me from being able to define a niche is that I wasn’t confident enough or clear enough myself to be able to describe the who and why of my practice.” 

“[Narrowing] allows clients to find me and know that I am someone that works with people just like them, and that turns out to be the biggest thing.”  – Sharon Richmond

Sharon Richmond

Guest bio: My executive clients are amazing leaders, and are building companies they are proud of. Working with them is my greatest joy, says Sharon Richmond, the founder of Leading Large. Sharon is an executive coach and consultant, leadership expert, course creator, lecturer, speaker, and published author specializing in business-driven change execution.

     She is also an MBTI Master Practitioner, known internationally for her work on how MBTI types lead best. She’s certified and works with emotional intelligence tools (EQi, MSCEIT) and has for many years taught leadership at Stanford GSB and Stanford University.

     Sharon has 30+ years of partnering with clients to improve their leadership, accelerate change, and achieve their most important goals:

Resources or websites for this episode:
  1. Mirasee 
  2. Coaches Console
  3. Sharon’s website 
  4. Sharon’s  LinkedIn


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Music and SFX credits: 
•Track Title: Clouds
•Artist Name(s): Acreage
•Writer Name: Marshall Usinger

•Track Title: Coastline Dream
•Artist Name(s): Wild Sky
•Writer Name: Adam Simons

•Track Title: Coo Coos
•Artist Name(s): Dresden, The Flamingo
•Writer Name: Matthew Wigton

•Track Title: Stars & Trees
•Artist Name(s): Outside The Sky
•Writer Name: Dustin Ransom

Episode transcript: Defining a Niche? (Sharon Richmond):  Coming soon.