When you think about marketing, do you get excited or nervous?
Everyone wants more customers. But when people hear the word marketing, they often get overwhelmed.
With buzzwords like content marketing, social media marketing and email marketing, it’s no wonder business owners feel overwhelmed and stuck when they hear the word marketing.
In this episode, we delve into what business owners need to consider, and what tools they can use to bring their marketing efforts to life. We talk about various ways to market, the different stages of a funnel, types of marketing, and how to market to the different types of customers.
Marketing is an investment, and it’s okay to experiment with your marketing strategies. As a business owner no one will understand your customers as well as you do, so being an integral part of your business’ marketing is essential to growing your company.
IN THIS EPISODE, YOU’LL FIND OUT…
- Fear around marketing (4:25)
- Unpacking the psychology of a marketer (6:55)
- Validation through sales (8:12)
- Marketing is a key part of your business (9:25)
- Referral marketing (9:31)
- What marketing is not (10:13)
- Marketing is finding people who don’t know about you and getting them to know about you (10:29)
- Finding new people (10:55)
- Leverage (11:40)
- Being stuck as the technician (12:15)
- Referral generating strategy (12:28)
- 3 pieces of marketing: Top, Middle, and Bottom of the funnel (14:13)
- 3 types of people to market to (14:50)
- Types of marketing (17:50)
- Deciding what tools to use for your marketing strategy (19:27)
- Marketing is an investment (20:00)
- How much should you spend on your marketing? (22:33)
- The lifetime value of a customer (27:28)
- Marketing for a service-based business (29:26)
- Partnerships (33:54)
- Brand awareness marketing (34:48)
- Business metrics for growth (38:50)
- It’s okay to experiment with your marketing (39:40)
- Advertise where your audience is (43:23)
- Test your offer (43:42)
- Look at what your competitors are doing (44:05)
- Someone in the business should drive the strategy (47:27)
- Hire a marketing manager (47:42)
- Return on time (48:23)
- Building a marketing team (51:14)
For full show notes visit: rising.show