3. Finding the Winning Marketing Strategies and Trusting the Results with Bruce Spurr
April 15, 2021
There's a boatload of marketing strategies for businesses to choose from, how do you know which is the best for you? On this episode, I chat with Bruce Spurr who has worked with businesses of all types implementing marketing plans that work. There are a lot of great takeaways from our conversation, but the bottom line is that you need to trust the results.
If you have one, two, or three strategies that are working, just stick with them, grind it out, and put more effort into them. If they aren't working, then reiterate and try something different.
I see too many business owners getting overwhelmed with all the options and attempting to "do it all" which dilutes the results and is harder to track. Bruce and I agree, focus is key. He likens it to starting a marketing "bonfire." It takes a little time to get it fired up and burning hot, but once you do, it's best to simply add more logs to the fires and keep building it up, instead of trying to start another fire.
Stick with the fundamentals, like a great website with good copy and email marketing, keep focusing, and trust the results. There are more golden nuggets in this episode, I took plenty of notes for myself! Be sure and give it a listen.
Get all links, resources and show notes at https://makeyourmarketingpodcast.com
There's a boatload of marketing strategies for businesses to choose from, how do you know which is the best for you? On this episode, I chat with Bruce Spurr who has worked with businesses of all types implementing marketing plans that work. There are a lot of great takeaways from our conversation, but the bottom line is that you need to trust the results.
If you have one, two, or three strategies that are working, just stick with them, grind it out, and put more effort into them. If they aren't working, then reiterate and try something different.
I see too many business owners getting overwhelmed with all the options and attempting to "do it all" which dilutes the results and is harder to track. Bruce and I agree, focus is key. He likens it to starting a marketing "bonfire." It takes a little time to get it fired up and burning hot, but once you do, it's best to simply add more logs to the fires and keep building it up, instead of trying to start another fire.
Stick with the fundamentals, like a great website with good copy and email marketing, keep focusing, and trust the results. There are more golden nuggets in this episode, I took plenty of notes for myself! Be sure and give it a listen.
Get all links, resources and show notes at https://makeyourmarketingpodcast.com
About Bruce
Bruce W. Spurr is the Co-Founder and CEO of GrowYourCenter.com. Bruce has over 20 years of digital marketing experience, beginning his career as an entrepreneur while in college. He began offering his digital marketing services in 1998 and by 2013 he had grown a seven-figure agency out of it, while simultaneously co-founding or investing in 13 additional businesses. Bruce’s digital marketing services has allowed him to transform the lives of many business owners and non-profits. His work has directly contributed to nearly 100 million dollars of additional revenue to small and medium-size organizations and has been able to help advocate for numerous humanitarian and social projects.
When Bruce isn’t hard at work, most of his free time is dedicated to his family. He is the proud father of an energetic, relentless, happy toddler named William and a baby named Lukas, who he raises with his wife (who he met while teaching a salsa dancing class!).
Bruce is ready to help child care owners tackle digital marketing and get them noticed in the noisy world we live in.
Web/Social Links
If you have one, two, or three strategies that are working, just stick with them, grind it out, and put more effort into them. If they aren't working, then reiterate and try something different.
I see too many business owners getting overwhelmed with all the options and attempting to "do it all" which dilutes the results and is harder to track. Bruce and I agree, focus is key. He likens it to starting a marketing "bonfire." It takes a little time to get it fired up and burning hot, but once you do, it's best to simply add more logs to the fires and keep building it up, instead of trying to start another fire.
Stick with the fundamentals, like a great website with good copy and email marketing, keep focusing, and trust the results. There are more golden nuggets in this episode, I took plenty of notes for myself! Be sure and give it a listen.
Get all links, resources and show notes at https://makeyourmarketingpodcast.com
About Bruce
Bruce W. Spurr is the Co-Founder and CEO of GrowYourCenter.com. Bruce has over 20 years of digital marketing experience, beginning his career as an entrepreneur while in college. He began offering his digital marketing services in 1998 and by 2013 he had grown a seven-figure agency out of it, while simultaneously co-founding or investing in 13 additional businesses. Bruce’s digital marketing services has allowed him to transform the lives of many business owners and non-profits. His work has directly contributed to nearly 100 million dollars of additional revenue to small and medium-size organizations and has been able to help advocate for numerous humanitarian and social projects.
When Bruce isn’t hard at work, most of his free time is dedicated to his family. He is the proud father of an energetic, relentless, happy toddler named William and a baby named Lukas, who he raises with his wife (who he met while teaching a salsa dancing class!).
Bruce is ready to help child care owners tackle digital marketing and get them noticed in the noisy world we live in.
Web/Social Links
- Grow Your Center - https://growyourcenter.com/
- LinkedIn - https://www.linkedin.com/in/brucewspurr/
- Email - bruce@growyourcenter.com
Highlights from the Conversation
- A lot of business owners have a hard time spending money on advertising, why?
- If you're scoring points, don't change the game plan.
- It's best to find a few strategies that are working, then focus on them.
- People with smaller budgets tend to gravitate towards the latest trend or "shiny object."
- Trust the results, if they're good. If not, iterate to something new, otherwise stick with a winning game plan.
- Marketing can be like building a bonfire, it takes a while to get it going, but when it's burning, you can keep throwing logs on. If you want more results, put more wood on instead of trying something else.
- Focus is especially important when you have limited resources.
- You can stick to the fundamentals of digital marketing and get good results: a great website with compelling copy, and an email marketing campaign.
- Don't be afraid to imitate your competitors if you see them getting results with a strategy, just tweak it to differentiate yourself.
- You might want to zig when everyone is zagging to stand out.
- Highlight something you are already doing to help create your brand identity.
- The risk of insult is the price of clarity. Don't be afraid to alienate some of your market, because your will connect you with your ideal customers.
- Guide your prospects through a customer journey they love, one that is stress-free and clear, not confusing and frustrating.
- Creating that enjoyable customer experience will keep prospects engaged more, lead to more sales, and also helps with Search Engine Optimization.
Resources Discussed/Links
Book: The War of Art by Steven Pressfield - https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026/