Secrets From The Saddle: All things Cycling PODCAST
353. HED Cycling - The Love Story | Anne Hed
November 23, 2023
40yrs HED Cycling has been a dominator in the wheel aerodynamic technology. Did you know the HED brand was launched as a result of Anne winning a car at a triathlon.

Anne M Hed & her late Steve her husband
President and founder of HED Cycling

Our mission at HED Cycling is to design and manufacture cutting-edge cycling products that empower riders to reach new levels of performance. Through relentless innovation, we create wheels and components that push boundaries and exceed expectations. We are committed to delivering exceptional quality, reliability, and durability, ensuring our products stand up to the rigours of intense cycling. With a focus on aerodynamics and advanced engineering, we aim to optimize speed, control, and efficiency, enabling cyclists to excel in their pursuits. Our mission is to equip riders with the tools they need to elevate their cycling experience and achieve extraordinary feats on every ride.