In this episode, we have Krystal Covington from Go Lead Consulting. We have a conversation about another shift happening as Krystal has seen it become nearly impossible to get traditional PR and also to build a following on social media without becoming a slave to the internet. The message people need to hear is that we need to get back to intimate networking connections and strategies to reach people in what we'd consider the old ways. Major marketing firms are preaching that direct mail is back! We're literally doing anything now to get noticed, but smaller businesses have the ability to do what those large companies aren't -- connecting with people one-on-one. Krystal Covington shares their journey with you so you can start yours today! Make sure you check out their links down below and share with a friend if you enjoyed the episode. Always Remember to Invest In Yourself Phil Better

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