"Having an 'ethical' business shouldn't be a point of marketing anymore, it's just how it should be." Anu Sawhney was a celebrated designer with a successful career in fashion before launching her own ethical jewellery line - Bidiliia. She designed for big brands such as Giorgio Armani, Kenneth Cole, Gap, Old Navy, and Leona Edmiston so you may not associate fashion and the jewellery business with being focussed on being kind. Today, we're talking Kindness with Anu, owner of ethical jewellry brand, Bidiliia. We talk about the difference between kindness and weakness, being kind and being nice, and how being assertive isn't mutually exclusive with being a kind person. Understand kindness and bring it into your business with Anu. How kindness is an evolutionary process. "I don't think there's anything wrong with hustle. But that entire hustle mode can sometimes be a headless chicken thing. You don't really know what you're doing, you don't know what your business can do or should do or could do." "There are some non negotiables you should always start with, it's not really rules, it's more standing your own ground for you to be able to move and grow."