It takes a special person to open a group fitness studio during a pandemic. But while COVID raged in mid-2020, Natalia and her husband turned their vision into a reality, going all-in from the start.

They coined the term GOAT – Group Open Air Training – to describe the unique characteristics of their new business. GOAT Santa Cruz is not a typical studio space -- It's a spacious outdoor area that's perfect for social distancing, with plenty of room to avoid close contact with others. 

Her clients were craving in-person workouts, and the wide array of outdoor classes Natalia and her crew offers has provided a lifeline for them. They don’t even mind the portable toilet or the occasional windstorm – they show up to work out!