The Secret to Lifecycle Marketing with Elyssa Verhoogen, Senior CRM and Lifecycle Consultant at Dojo
April 25, 2023
This time, host Lauren DeSouza is joined by Elyssa Verhoogen, the Senior CRM & Lifecycle Marketing Consultant at Dojo. In the episode, Lauren and Elyssa discuss how to build a relationship with the customer, why emails can cause anxiety for your customers, and why personalization is so important to lifecycle marketing.
This time, host Lauren DeSouza is joined by Marketing Consultant, Elyssa Verhoogen. As a lover of lifecycle marketing, Elyssa has extensive experience in helping companies improve their customer relationships and drive revenue growth. She is currently the Senior CRM & Lifecycle Marketing Consultant at Dojo. And, prior to that, Elyssa helped with the marketing efforts of both Depop and Skyscanner.
In the episode, Lauren and Elyssa discuss how to build a relationship with the customer, why emails can cause anxiety for your customers, and why personalization is so important to lifecycle marketing.
To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.
In the episode, Lauren and Elyssa discuss how to build a relationship with the customer, why emails can cause anxiety for your customers, and why personalization is so important to lifecycle marketing.
To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.
Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Adrian Swinscoe, Terry Earthwind Nichols, Brittany Hodak, John Sime, Howard Tiersky, Bruce Temkin, Matthew Holman, Nicolas Babin and Jem Bourouh.
Check out the three most downloaded episodes:
Previous guests include: Dave Kerpen, Shep Hyken, Adrian Swinscoe, Terry Earthwind Nichols, Brittany Hodak, John Sime, Howard Tiersky, Bruce Temkin, Matthew Holman, Nicolas Babin and Jem Bourouh.
Check out the three most downloaded episodes:
- Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design Symphony
- Leveraging Technology in Marketing with John Sime, Senior Product Marketing Manager at Shopify
- An Emotional Approach to Customer Retention with Jim Tincher, CEO of Heart of the Customer
If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest