Links referenced in this podcast can be found online at https://jimperson.com/24. 

 

86% of businesses use video as a marketing tool. Find out how powerful video is in our lead story. 

 

This week's tip is from ahrefs and it’s the 10 major SEO mistakes you need to know and avoid.

 

In news, online home goods sales growth slows in 2021, and both the Digital News Report 2022 and the Smart Audio Report shed insights. And in news headlines of the week, small business owners expectations for the future reach a 48-year low, YouTube is gaining on TikTok in short-form video, back-to-school sales growth will be more in-store than online this year and Apple is named the world’s most valuable brand in a new survey.

 

This week's tools are Trainual and Keyword Insights, while the "Friday Freebie" is a free “Video Sales & Marketing Strategy” course. And our "bonus" content is about cyber-safe travel.

 

Please follow, like or subscribe and leave a rating or review in your favorite podcast app. You might also want to sign-up for my weekly TNT Report e-newsletter for even more tips, news and tools at jimperson.com/tnt.

 

This week’s podcast is brought to you in part by the Postcard Program. What’s the postcard program you ask? Create influence and connection by celebrating people in your life by sending unlimited photo postcards, stamps included, anywhere in the world for one low monthly price. Send these physical postcards from your computer or easily right from your smartphone! As a business tool, this is more powerful than most online marketing systems that cost $1000/month or more – and you don’t have to become an expert. And with photo postcards, you’ll enjoy a 100% open rate. Think about it, when you go to your mailbox and receive a stack of mail, the postcard will stick out because it is already open. Get more details on the postcard program at https://jimperson.com/postcard.