#242: PR professional Christina Nicholson shares her tips, tools, and resources for attracting coverage from media outlets and publicizing your business. Christina shares her experience as a TV anchor and reporter, as well as why she decided to get into PR. She shares tips for crafting a newsworthy story around your business and why you need to embrace "tooting your own horn" when reaching out to media outlets. Podcast show notes available here: https://www.smartpassiveincome.com/session242