Welcome to Season 2, Episode 3 of the Growth Hack Secrets: Founder Series.

In this episode, Maryclaire Manard, the founder of Cluey Consumer, talks about the impact ethical shopping has in today's world and how consumerism is becoming more informed and conscious of purchases every day.

Learn Maryclaire's growth hack secret to creating action by unifying impact-conscious consumers.

Here's a sneak preview…

"When I say values, values relate to things outside of your typical consumer considerations, such as price and product efficacy, but values-based shopping is becoming a new thing.

And I would say it's significantly spearheaded by the younger consumers, such as the millennials and Gen Z generations of consumers and corporations now recognize that they have to respond to that new consumer set, whether it's becoming more vocal on social issues or changing their practices in terms of how they impact the environment.

Corporations are recognizing that this is now part of the consumer purchasing consumer decision-making process when buying. If enough consumers are acting, then that can significantly change a corporation's bottom line."

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