My guest today is Nick Crowe from Mainsail Branding. Nick is a startup and rebrand specialist. He's worked for many of the big companies and he really understands what it takes to help a company stand out.

If you ever look at your website and wonder if it needs a refresh or you've gone to order business cards and are not sure which way to go, this episode should help you out.

During the interview we cover the three major aspects of defining your brand. For links and more information about the show, check out our show notes page at www.getrealaboutbusiness.com/30.