Brenden Kumarasamy: Master Talk YouTube Channel
Safety Consultant with Sheldon Primus
Brenden Kumarasamy: Master Talk YouTube Channel
August 17, 2020
Brenden and Sheldon talk about the techniques of speaking, Brenden's story towards speaking mastery, considerations for getting the crowd back on your side and winning the event! Tip of the Week: BREATHE
This episode is powered by Safety Fm. Welcome back to another episode of the Safety Consultant podcast. I'm your host, Sheldon Primus. This is a show where I teach you the business of being a safety consultant. This week we are going to talk to my new best friend of all times. Young man has been awesome. And it was really a fun, fun conversation with Brenden Kumarasamy. So what he does is he has a YouTube channel where he is dedicated to making sure that the entrepreneur can get their voice out in a master speech.

So he really has developed his speech speaking technique and has learnt a good way of teaching people how to get this thing out. And he delivers it in such a way that you can get it on a YouTube channel. So you just really have to look him up as YouTube channel is called Master Talk. So you're going to look for master talk and that's where you're going to get burned. And he has really short little temp's every week showing you how to learn a little bit more about how to master your speed, to master your talk.

So if you're in safety and health, you know that some time or other you're going to have to talk about safety and you're going to have to tell people about how they should do offshore rigs and safety consultant and everything like that. So this is really going to be there to help develop you help develop exactly what you need in order to do your job and to reach out, you know, to truly one of those things that if you are going to advance as a safety consultant, you're definitely going to have to go out there and do some talks from time to time.

So this is a wonderful episode. We talk about his superhero origin. We also mentioned a few things about what happens if you're in a slump, meaning you are talking and no one's really get it. And then we talk about a few other things related to just breaking down what a good speech would be as well and what to do with webinars and even some of the new things that we're seeing with our with teaching online. We talk about that as well.

So buckle in after this word from the sponsor and we are going to talk to Brendan Detuned.

Do you want to be a safety consultant? Listen to Dr. Jay Allen of Safety FM. Give his experience after taking the safety consultant blueprint course. I have actually done research on different consultants and looked at different consulting courses and so on. There is a pretty fancy, very expensive consulting course that is out there. I have actually purchased the consulting course, was interested. It has good information, don't get me wrong, but you have a consulting course. It really drives people into focusing on safety and how to become a safety consultant.

I will tell you on your particular course, there was better information in that particular regard than the other consulting course. There was more of a generalist form. But I figure I felt like I got more information out of yours on you giving people a direct path on what to do step by step. But I really think that you have a genuine good product where they can really assess people if they're interested in becoming a safety consultant.

Register for the safety consultant blueprint i w w w dot safety consultant blueprint dot com and her code podcast for a special discount o o. Come Brendan. I'm the founder of Master Talk.

It's a YouTube channel. I started up the world mastered the art of communication and public speaking. And my origin story was I was five years old. My parents came up to me and they said, you've got to go to a French school, you've got to study in French. Except one problem. I didn't speak a word of French. So the first fifteen years of my life show that not only was it uncomfortable presentations, I think to give the bad language I didn't even know.

You can imagine the horrifying experiences I've had to give you the case. And I was in grade two three and I would just stand up in front of a classroom and not say anything.

Wow. It was it was challenging times.

But anyways, when I went to university, I did these things called case competition. So think of it like professional sports, but for words for other guys.

You know, I would watch, you know, college football or watch play football or rugby or different sports and any chicken wings. I would still eat the same junk food they did. But instead of watching football games, I would watch other universities that I did these things called. The business Olympics, you go up against other universities and the best presenter wins, and I did that obsessively for three years, so presenter of five hundred times coached multiple dozens of people on communication and public speaking.

And then after I got a corporate job and kind of sold my soul, I've created a great company. I sort of just said, you know, you can have an ownership of this. I could I could take that back any time for a stipulated the service terms and agreements of gotra. But it was you know, I really enjoyed my job and I still have it today. And it's been a blessing there. But I think what I've asked myself was a very different question after I got out of poverty, which was how do I make a difference in the world?

How do I push the boundaries of what's possible?

And that's what the idea for Master Talk came to, because I realized that a lot of the YouTube content on public speaking was, frankly, garbage is so bad that I was so frustrated. I was out there because of the years of experience I had. Just helping other students for free really just mastered communication. They started making videos in my mother's basement. One thing led to another and then, you know, take it more seriously. Excellent. And when you say coaching clients and and now it's disclosed that some of this stuff is coaching for free, is this fellow students that said, Brandon, I'm in trouble.

I got a class, I got an assignment. Do dude help me out?

Yeah, I like that you ask for the follow up so that you're forcing me to close. That's what I was. I always tried to avoid it. But when I was in university, it was mostly people in that case competition program.

So those others. So I was one of 80 students who would compete in these programs, in these competitions around the world. So we were like one in one hundred. So there's eight thousand students for 80 people in the program.

But after coaching all those people, because I was a mentor for the program and I was competing as well, after I started the YouTube channel, I actually started coaching a lot of CEOs. So I became the youngest assistant coach in the world, started I think I started coaching CEOs and I twenty three or something.

So it transitioned from university students. And obviously I don't do that.

But I wanted to share the videos for free for people who can't afford that type of coach.

And truly, my audience are going to be safety consultants and these safety consultants are listening to us now. They have to speak at some time in their career. Either they're speaking to gain more clients or they're speaking because someone has the safety and health concern. And now you have to give technical information in such a way that people aren't going to fall asleep or in such a way that people are going to feel that, you know, I'm receiving this as a buddy, as a pal.

And I know if I do this, I will stay safe. So they have and this is something I dealt with throughout my career, as well as where you kind of feel like you have to get all this material in because it's it's literally life or death. But the delivery comes out dry until you kind of think about how are you actually presenting, how are you actually speaking in and kind of reverse engineer the conversation and the talk of things that actually work well.

So what's that like for you? Do you do you have a system, per, that you've been deconstructed? And if so, where did you get it from? Yeah, absolutely. And I think that's a great way of starting the conversation because I'm very much used to presenting dry subjects. I majored in accounting just so people know. So it's not very easy to make accounting policies exciting for people, but we figured it out anyway. So let me walk us through this framework.

The idea with quote unquote and I mean those quotation marks, boring topics, because they're not really boring. It's as we perceive them as boring is not the topic, but how it's presented. I can present accounting in such an exciting way that you can look at it and say, well, I really like accounting. I never thought I did or didn't really understand math. But this accounting thing is really interesting. So the underlying issue seldom is never the topic.

It's the following three things. One, it's the vocal variety that you use in a presentation.

Let's say you like this, everyone. My name's Brenda, you know, started a YouTube channel on public speaking. I really want to help the world.

Like, you're just there, like, oh, this is a lot of that's helpful. Please. No. Two, right. Is not pausing or understanding the why behind what you're doing. So I'll give an example. The counting is super simple. So one way of doing it is just going through all the policies. OK, look, this is your numbers. This is this what you need to you're like sleeping in this press. Do you like what?

OK, but what if I presented it like this? Hey, Sheldon, you have a mission, right? You want to grow this pot. Just want to get more clients. Want to help more people feel safe in the. Workplace with their clients in their surroundings so they can live a healthier life, and for you to achieve that goal shelter, you need to understand your numbers, because if you can't operate your business and understand your revenues are going what you're spending your time on and your money on, you won't be able to sustain your dream.

No, I'm still presenting the same numbers to you. But now, because I'm explaining the underlying logic behind it in a way that's exciting, you go mad, take out that spreadsheet. Let's look at these numbers I got.

I just. Oh, well, are diminishing returns go now.

Kidding again. And then finally, number three, the topic is never it's never boring. The presenter always is. So what do I mean by that? If the presenter looks uninterested in health and safety, then obviously the perception of the audience is going to be that you're boring. So give an example to think about it. It's like mirrors. So when you look at a mirror in the morning, you're getting ready for work. You see someone who's excited.

You go, man, all these safety meetings, they got dinner with my family, with my partner. I got time with family. I got friends going out. It's going to be great. And that energy is what you project onto everyone else around you, your friends, your colleagues, your friends and more importantly, your audience.

But the opposite is also true. This day sucks. I got to do a podcast with this Brendan guy who's guy anyways, I got dinner with my family. All this stuff going on, that's when you're in that situation, that frame of mind. Your energy is in the opposite direction.

It's negative. And that's what you also project onto your audience. Communication, much like safety and health, is dry in nature unless we make it not to be. And that's what I've trained myself into doing over many years of coaching, communication. It went from, OK, we need to master silences. I'm Zaneis too. Did you know public speaking is like a puzzle in the way that we started? I get into that way. So there's always ways to think creatively.

You just need to open your mind to those opportunities.

And I remember for me, I've been doing a lot of public speaking in my career and I started out like just regular me teaching you a technical topic. And then later on, I started getting invited to doing presentations.

And I also teach a forty hour class and I have to be and this is a forty hour class of people. When they get out, they'll have a safety designation. So I kind of teach them technical things in a short amount of time, but I need to keep them engaged for the full forty hours or else they're going to gouge their eyes out. Right.

When I had to go through a process to become a speaker for this and one of the times one of the process would be that I had to present solo in front of the class and I was going to be evaluated while I was doing this. And the person that was evaluating me literally fell asleep while I was feeling my pathetic.

I was like, oh, I just lost it actually respectfully to come back and do it again. And I was like, and to me at that time, I was thinking, oh, you got to change something really fast, because if you don't, it's a possibility that I won't be able to do this job. I really wanted to do. So I changed it because one of the first things I noticed was I stood a lot behind the podium and I call it the kiss of death.

That's the podium to be right. Every time I get behind the podium, it's the kiss of death. So I can't do that. So I, I literally made sure I learned my material to such a degree that and I see this today, the PowerPoint or the slides or the handout isn't for me. It's for you. I use it as a reference materials. That's something that you do as well.

Yeah, absolutely. I think the way that I look at reference and by the way, great story. So I'm going to wrap it up today. But I was thinking of this as far as for you. I think, you know, from what I'm gathering in the video I was watching, I think you might be feeling the same thing, too.

Yeah, no, sorry that I fell asleep while you were talking to us today.

You're really great speaker. So I think the way that I see this so deal with reference material, it's sort of the cue cards. It's a good way of starting the conversation. It's never used them. And I'll explain what the reason why you you never want to use them unless you're an absolute beginner.

And just, you know, getting on stage is already a win for you, which is one percent of speakers, I would argue. The rest of the ninety nine we can we can present and still hold our food.

We're still OK. So in my opinion, what I would say is you need to keep in mind that cue cards act as a barrier between your audience and yourself.

So it's I'm telling you something really inspiring. And let me just look at my cue cards really quickly and then I tell you something really inspiring. Give them a look at the cue card again. And I'm losing that energy. We're losing that emotional. Connection with people. So in my opinion, if you're going to use any emotional or props or some sort of reference material, I would either recommend slides because it doesn't feel like you're reading off of them as long as they're always pointing to that.

So if you're pointing towards a slide, difficult to showcase it. Apollonius What I can visualize is for people and you say, hey, look, look over here on this slide, as I'm explaining over here and I'm talking to you as I'm pointing my arm towards the slide. It doesn't feel like I'm reading off of it. I'm showing something to an audience. I still maintain that emotional connection. But you can never do that with cue cards. So I would start the conversation there.

And truly, for me, at that time, I didn't use credit cards, but I was using regulations like literally the Book of Regulations for safety and everyone like flipping them through regulation books that drive that right. So here I am flipping through a regulation book and literally reading it almost like they can themselves. And so my my my switch for my mind was we are all professionals and friends and I'm giving them information that they need to have. However, I need to talk to them as if we're sitting on the couch just having a conversation.

And I change my mindset to my audience. And truly, I do all of my presentations the same way I do my delivery the same way, whether it's webinars versus the meetings versus physical conversation. And right now we're not seeing each other, but listening to each other's voice. There's a give and take and ebb and flow between you and the audience. And if you don't understand that and play it, it's going to be one sided. And everyone's favorite topic is themselves, the study that included that topic in there somehow, right?

Absolutely. Like, for example, what that was coaching you. The way that I would start the conversation is, is the expectation of the training that the open that big book again after the workshop. And if the answer is yes, then I guess we got to go through the book. But likely, if the answer is no, what I would do instead is I would yes, I would have pages of the book, but I would summarize a lot of it and just put it on slides and big fonts to make it more easier.

And I would draw analogies to each of those steps to keep them entertained.

So back to the reference materials and simplifying huge tax. I totally understand where that's coming from because when I used to major in accounting or when I majored in accounting, I had these huge tax books. There's huge and we had to summarize a lot of that content in presentations. So naturally, as you can imagine, most of the people who were speaking in accounting were particularly exciting. So what we do to make it different, we took specific things that were necessary in our presentation and we would revolve analogy's around them.

So I'll give an example in my own industry. So let's say you talk about public speaking. A lot of people talk about in a very academic way.

So they say, you know, public speaking is a fear. It's called, you know, glass of phobia and all that stuff. And you're just like, what's happening? So, like, what do I do? You're like in this ocean, you don't really know how to get home, right? Reservoir around me. Yeah. Yeah. You're just like, I don't get all right.

But but let's say I was explaining public speaking to someone. They say, how would you compare it to. I would compare it to a jigsaw puzzle. So let's say you got a bunch of jigsaw puzzles like thousand piece puzzle. So if I asked you, Sheldon, if we were doing this puzzle together, which pieces would you start with first?

Eventually it would be the outside and then you work your way in. Exactly.

We don't do that in public speaking when we should. So most presentations go. It goes something like this. Let me show a bunch of content right in the middle. Let me start the middle pieces and then oh, my last slide. So guess I'm done. Thanks. Thanks for listening everyone. And don't forget the break. And what we should do is we should treat it like a jigsaw puzzle. Start with the edges first. Let's think more intentionally about the way that we start.

Let's think very intentionally about the way that we end, because if we don't, it's like watching a great movie with a terrible ending. Who cares about that? Right. And then after you do the beginning, in the end, then you tackle the middle. That analogy just gave you you're probably going to remember for the rest of your life because it's simple. You're like, oh, shit. Like there's like a jigsaw puzzle here.

Right. And we need to do that more on different topics like tax, accounting and safety and health care.

And truly, if you're looking at that or even thinking of that analogy in the way that you said it, that's the when I was doing public speaking and learning this in my bachelors was tell them what you're going to tell them. Tell them. Tell what you told them. It's probably something that you've heard over. Even that stuff's aggressive and very vague, not aggressive. I meant to tell them what you like, but what do you mean tell them what you told them what?

What do you tell them? What does it do to tell them what it feels like? You're getting whipped. That's not my approach. It's more like, do you like muffins? Yeah, it's like, you know, conversation in public speaking. It's like eating a fresh muffin. You're like, Oh, I like muffins.

Really like what you said to what you're going to say.

I don't like muffins any more. Yeah.

When you started, like, first getting started, can you remember those feelings that you had when you're like, oh no, we are going terribly wrong here and you lose your audience, you and that's when you get started. But do you ever still get those where you could visually see I lost them, I got to do something to get them back.

Right. So this issue usually occurs to Sheldon excuse me, when we presenting a different presentation one time.

So going back to the university example that I love, there's a bunch of subjects, right? Yes. Sheldon, you did present this subject. You present that when you present this one and that one. And you're only presenting each presentation one time. Yeah. Which means you're only ask yourself one question. This thing's do in two weeks of content. Should I put in this thing, this thing is doing next week. What content should I put in this thing?

And then you present it and that's your analysis. You're done because you have so many presentations to give.

Yeah, but what if you presented the same thing twenty five times after ten or so times? So then you'll look at the presentation and go, well, I think I know a thing or two about safety and health and I think I think we know what we're doing. So now the questions start to change. They'll transition from what content should I put in this thing to what emotion should I can be? How could I engage my audience better? Maybe I should get dinner, one of these audience members and see what they thought and see what they like, see what they didn't like.

So this is what I'm saying show them is you will never be able to engage your audience the first couple of times. It's not possible unless you're really good as a speaker already, which in that case, you don't need my help, which is great. And I'm happy for you. But for most of us, what happens and this is true with me, I started my communication, my first communication podcast with the podcast. I was like, oh, I don't know this guy.

I go and then over time you get better. You realize that that's a good guy who doesn't mean any harm is try to help some people's weak support. Just those challenges could go so good, right? Same thing with presentations. Once you do it five times, once you do it 50 times what you do twenty five times. Now you can start brainstorming the really interesting things about communication, which we can do for the sake of this conversation, since the audience is very nesh, which is how do we communicate safety in a way that empowers people in a way that doesn't make people feel guilty about not following the rules in the way that doesn't make people feel fearful that they're going to die tomorrow if they don't follow the regulations?

Absolutely right. And then if we can think about imagining those scenarios more often, like imagining a world where everyone is more safe or without world look like that's how you inspire people to listen to forty hours.

Yeah, yeah. And in those cases where you truly feel like you're lost and inspiring them, so you have a tip, a tool or something that I know you know, after a while like me, I've been doing the same class with the mostly same curriculum since twenty thirteen, so I got a good hang of what I'm doing there and but there's still a delivery technique that I use and sometimes that works, sometimes I, I kind of read them out until I could figure out.

All right, it's not this crowd may not be right for this, this kind of vibe. So how do you pivot, let's say, when you get that feeling of this vibe isn't working for this crowd? I got to find a new vibe.

Right. I love this. A couple of things. I come up to me. One is we definitely want to understand that new way of presenting before we enter the presentation room. So every situation I recommend the service safety consultant listening right now. If you're entering a new audience and you still know your topic, you want to spend some time thinking more about the audience rather than the top. Because at this point, you know your subject. Give the perfect example.

It's now two years ago, I presented for the first time to a group of teenage girls between the ages of nine to sixteen who all knew how to code. So they're really smart girls.

And it was a team. Yeah, it's also very scary. Yeah, it was good to me. To you. I'm the young guy around, a young kid on the block. Are you to watch out for that right.

To say are you age shaming me, man. If I like that I like the attacks that was well deserved by those well deserved, I'll take that. But the point I was making, because I'll kind of hit myself here a bit to them and what they look at me, I'm the old dude, right? I am like the old guy in a suit, even if. Twenty four to you, sir. Yeah, I get freaked out when people called me because I coach a lot of sea levels these days, right.

So like a lot of them, they go, you know, the assistant goes, you know, sir, no, no, please call me Bressan. Like, OK, OK, Brandon, go.

Anyways, so the thought of driving with all this is I thought very strategically about how was I going to present to them.

They thought long and hard within the answer. I came up with those arrows but put a picture of a rose when people were like, why would you do that? And my answer to that question is what little growth does a like a rose?

I had a whole part of my presentation. I literally did this.

I want you all to picture of Rose in a garden of rose that is so complex, yet so simple with little raindrops. That is to get what I mean. I got their attention. They all just went, Oh, was there a rose? Yeah.

This guy and I got their attention and then half of the class started participating all of a sudden and I won. Right. So that's the key. Whatever you enter a new audience and new opportunity, you want to spend a lot of time understanding not just who they are, but the psychology. Another example I'll I'll explain really quickly here to senior executives. Look, someone like you, right? Someone who has a lot of experience in their domain, I might gloat a bit more about my accomplishments.

Maybe maybe not you particularly, but people in your industry, maybe. I would say, you know, I worked at IBM, I had these clients.

The kids don't care. They don't know what a CEO is. They don't know what an IBM is. They don't know what those things are, but they know what a YouTube is.

So it's a YouTube or it's just different language for different people. The other thing I would recommend is how do you increase audience engagement? So one thing I do is, as I asked thoughtful questions and I have people converse with each other.

So one example I like to give when I start really in-depth workshops with people is the following question. How would the world change?

If you're an exceptional communicator and I have people do that exercise with each other. So they have they have a they go, hey, my name is Rebecca, my name is Julia. What would you oh, you know, well, I have this thing and then they talk about their fashions and then I get people to participate and then I frame communication from fear and illegally to how do we make a difference here? How do we make an impact?

So the way that I want you safety consultant, think about this is how do we go for a regulatory environment? You need to do this or you die, too. What are some things that we can take away that makes us feel more safe, not just in our world, but in our day to day lives so we can live more peaceful days, that we can live a peaceful upbringing.

That's kind of how we think. And then you can think about cool exercises and cool ways of doing that. But at the end of the day, the last thing I want to emphasize is I don't have the answer. You do, because you know more about self the safety and health than I ever will. In the same way, I know a bit more about communication that people who are less and truly I, I even start that conversation with some people who are practitioners and their workers and their heavy equipment operators.

I always did. I am here to help you with the safety and health aspect of the job. However, you're here to help me understand your work. So together we're both learning and and I try to do that with every presentation to do with every podcast I do with everything I do. Because for me it's a it has to be a give and take or I'm bored.

And if I'm bored after I know you're bored and have a great follow up to that because I love you. Just so if I were to summarize in Sheldon's discussion right now a in one question, it would be, what do they care about? What do they care about?

And that also plays with this very conversation. Why does Sheldon care about having me on as a guest? Because he understands the value of communication for his audience, but also for himself, because he says, hey, goes public speaking stuff is good for me, too, because I'm a host. This makes sense to into. Let's bring Brendon on the show. When when same thing with the truck driver for the for the for the chef in a restaurant environment for safety regulation, always reframe what they care about.

What does the driver the truck driver cares about getting his loads done quickly. And what challenges do you see? He sees health and safety as a burden. You know, Sheldon, I got to waste all this time regulation, dude. I just want to get my lodestar of time to think about this. I don't even know this truck driver. No notice how impersonating him so. Well, I've never given a presentation to them. And it's about right.

And that's how you enter their heads. And if you start at like this, how it's sort of presentation. Look, I love this brainstorming things. I'd go Optos, I know what you're thinking. You're thinking the safety and regulation thing is a waste of your time. You're thinking, you know, Brenda, I got all this work to do.

I got family take care of all these things to do. And you want to do this. Why is this important? And then you tie in to why it's important, you know, there's so many people that get into these accidents and Michael Derrell, you know, the truck driver, I mean, it's very general, but let's go with it.

I want you to return to your family safe and sound. I want this as much as you do. That's why I'm here. Can we figure something out? And then Darrell said either it's like, you know, the shelter guy cares about my family, pictures about what I care about. He knows my objections.

I think we could figure out a compromise.

Excellent. And that seems workable as far as as presented. So that's good because truly, you're going to have an opportunity, everyone, when you start speaking to connect. And that's truly, though the goal would be to connect and to pass on information, but it shouldn't be one sided. You go both ways. If you show that you care about them, then they'll be reciprocated. Back to you. So I'm not glossing over Brendan. You mentioned in one statement there you one.

You said when you catch somebody to get them over to the side, you said, oh, yeah, and I win. So I heard that. I don't think I didn't hear that, brother. I heard that.

So so to me, I feel the same way. It's not like a game per say, but it is a game in the same light where if you could connect with someone to such a degree that they are also going to you're going to flip their idea. Most of my students, when they come in on Monday thinking, you know, all week long, two weeks ago, that they're thinking 40 hours to learning, this class is going to be mind numbing.

And then I get them on day one and we flip this and they're like, oh, you're a good speaker. And I like that. And it for me is a battle and a challenge. I leave there exhausted because I have to have inflexions, I have to have different tones I use. For those of you listening, you won't be able to see. But if I were to use my hand to say this or that, meaning I'm going to go towards my left or to my right, move in my head, I'm engaging people and I'm causing them to get broken out of a state of, you know, whatever posture they're in at that time.

And some of these people are, you know, sunglasses wearing in the back of the room, chilled out, leaning back. And they're like, why are you wearing sunglasses in this room? You aren't that cool. UHF is truly that's what we get. So I appreciate you bringing that out because that's what what my audience is they get. So, yeah, I see. Just like you said, you know. Yes, I won. I think that's perfect the way you brought that up and came out organically.

But let me rephrase to make sure I don't get lynched. What I mean is we would we would we would like pedal. Hey, I did it's a because like, don't get me wrong, you're awesome. But like bucket by universalities, it was windlass, right?

It was art university gets out. The university needed to win this. I'm very competitive in nature. But at the same time when I transitioned, a master taught it. Don't lose it anymore. It's just weird. Weird. I just I'm conditioned to say I went. What I meant to say is we would. Yeah, yeah.

So in your what are your most recent master talks on YouTube. You mentioned going virtual. So since covid-19 everyone's going to start going virtual. There's a whole onslaught of virtual. I've been doing it for a while because my wife and I, we transitioned from a physical house to being on the road in an RV. So being in the RV, that means I am not physically teaching as much as I used to be. So I'm virtually on the road like like this week I'm in Orlando in an Airbnb because I'm physically in the class.

But it's really when you're doing virtual virtual, even itself has a subsection because virtual on Zoom is a different animal as opposed to a webinar. So your presentation on the on the YouTube talk was more in a webinar. Now, how do you how do you also capture people on Zoome when you're seeing them in these little tiles and now you could physically see them there on mute, but you're talking and you could react to what they're seeing seeing as opposed to a webinar where it's just you and your presentation in front of you and you have to imagine what they're doing on that end.

So what's your what's the way that you you break those two down?

That's an interesting differential that I didn't consider in the online video from being honest. But I'll tell you, might take the way that I see this show that is for me. Even if I can still see different people on a screen, it's still very. Difficult to engage with them in those little tiles, let me explain. One reason is because they usually have slides, they take up 80 percent of the space. And if there is just more than 15 people on the video or in the zoom call, generally speaking, from my experience, that is maybe you had a different experience if it's a presentation setting.

Most people actually have their camera off, maybe not in a safety and health where you're like running the show for five days. But if you come in as a keynoter for an hour or you have a work meeting, a lot of these people don't even know their cameras. So I think the same rules apply in many ways, though I will think about that for a different time, but I'm happy to talk about that now. So the way that I see this online is a lot more challenging than in-person.

And the reason is because you can't gauge your audience's reaction. So even in this very Zoome call that we're having one on one, I actually don't see how you're reacting most of the time. Why? Because my eyes are not on you through the camera lens. Because if my eyes were on you, like, obviously the audience can't see me doing this. Yeah, but it doesn't look like I'm looking at you directly.

So even if it's just one person on the call, I'm still not paying attention to how you reacted because of the situation.

So if you tell a joke in person, like the workshop you're at in Orlando, two things will happen. People either laugh and say, man, the show, the guy is super funny, you're going to tell more jokes. But the opposite is also true. The show the guy really isn't funny. Well, I think jokes and he'll say less jokes, but at least he'll know the same way.

I would know if I was giving you a workshop, but in online you can't know. So you have to say the same joke with the same energy, the same enthusiasm, the same fighter and assume it's funny.

Absolutely. And that's the challenge. Yeah. Oh, I laugh on my webinars and environmental webinars are paid webinars and and they're not usually I'm just hired to be the speaker. But the people that are there, I'm thinking they're paying X amount of dollars to this company for me to be the speaker. I'm going to entertain them and I leave laughing at myself. I don't hear anybody and there's no laugh track behind me. So, you know, I'll add my own laugh track if I need to do it myself.

And the difference, I guess, for for those of you that may actually have to do Zoome conferences for me, I have to do a Zoome course conference in the course is is a virtual course started certificate of occupational safety specialist. And so part of the requirement is to they have to have their cameras on. And that's why you gave a valid response minute because, you know, if they have their camera off, because usually people are doing three or four things when they're doing their meetings, you know, for this, I have to verify that they're paying attention for certification purposes.

I can see them so and I usually have two TVs. I have our two monitors, I should say. So I've got a TV that's usually going to be the bigger one. And then I have a surface pro and that's going to be my little one. And I'll put my my tailbacks of people on my surface pro and I'll do my presentation on the bigger screen or I'll flip them. But I always want to see the audience. So what I'll do is I, I constantly look and firstly I always give them a little, a little expectation.

So my expectation with the audience is I say, hey guys, I'm going to be watching you on my zoom screen. And it has two screens. So when I go to the left over here, I'm looking at you. And then when I'm facing my presentation, you're going to see me because my camera is facing straight on. So I'm looking at my camera. But over here, when I do the other side, I'm looking at you. So that's the expectation I already give them.

So they understand when they see me that I'm actually looking at them. And truly, what I do is I'll see little things like, oh, cute dog that just came by, or I'll, you know, I'll mention something in their environment or someone's yawning. I literally have said before, cool, man, you almost took me into the camera there. And so I try to make it as fun as possible for them because they are to learn in your own home environment is so hard.

It's already hard because you get every distraction. Don't demand because you made that that way it's your home. So trying to learn in that environment makes it tough. So I have to I have to break them down as quickly as possible. So in seeing all of that, is there a technique that you use sort of like what they have out there called neurolinguistic programming? Have you heard of that term before?

Yeah, I'm definitely familiar with NLP, but the reason I don't know if you know it. All right. Go ahead. Drop some knowledge there in order to the reason why I mentioned an LP is because I don't usually cover it. It's too complicated for people to get. I think I think the focus I like simplifying this, keeping at it, or at a level that people are a little bit all that stuff is great. It's great. It's effective.

It's a start. You know, I think the way that I want people to think about this is to open your mind, to ask yourself questions you never wanted to ask yourself before, because the way that we see public speaking Shulman's, we live in a box.

Right. So we're all like in this box. We're trying to preserve safety and help get the certification. And if we want to get better, it's because if we want to be world class or what we do in health and safety, we need to think outside the box or more. So as my favorite quote from the Suchart, what are The Mentalist said? Don't think outside the box, because that's what everyone does think in between both of those boxes, you want to open your mind to creativity, asking yourself thought provoking questions that can actually help you get there.

I'll give an example of an exercise. Start your workshops and look at every 20. Twenty five people in those rooms that just ask the simple question. Why is it important to you in the line of work that you do and go to each one of those twenty five people and they'll see you? Different things. And I did that same exercise in public speaking. This is what happened when I started keynoting. I was a super insecure 22 year old presenting to C-level executives.

I've no idea what was in the room, but they wanted to be in it. So I kept gloating about my accomplishments, kept talking about how great I was, and know I was great. I was good as a speaker, like many people who are listening.

But I wasn't like this, you know. Wow, this guy's amazing. Yeah. But over time, what happened is I talk to more people, whether it's a seven year old girl, senior executive, talk to everybody. And I realized the fundamental issue, the fundamental issue is whenever a speaking coach presents the their innate appearance is that I speak well.

But you're never going to speak as well as being you know, I looked at that and I said, that is not going to happen with me.

I need to change that narrative. That's why when I start my presentation, I'm a lot more informal, as you probably tell this, long as I do that on purpose, because I want that to be a core of my message. And that's what makes me different for everyone else, because I don't want to be the same cut in the box speakers, everyone else in the space who compares public speaking to death, who talks about Russophobia and l.P. Right.

It gets really complicated when public speaking doesn't have to be done. So in the same way, think about the person you want to impact the most for health and safety and ask yourself what are the questions that are going to get the real insights out of them.

Yeah, excellent. Like that. So I'll I know there's a whole bunch of tips and tricks and everything that you've learned, and that's why you have a YouTube channel and that's why you have a coaching business. That's truly I appreciate your time and energy. What can we how can we find your Brendin? How can we get plugged in to the massive force that you are because you had twenty one thousand followers or more. Now, will you get that?

No, no. I got like three thousand or so that. Is that really.

All right. I'm hanging up. That's no, truly. I've been listening to you and I've been watching. I like the delivery. I like the suit. I like the hair. You got the hair of the oil slick delivery to the side and you got the swagger. When you get in there and you get the conversation and the tone, the tone of one that you did recently is it is the key. If you really have to do public speaking and you're a monotone, you're done.

You can't you can't grasp your audience the way you need to without giving them some energy. If you don't have energy, you got nothin. Not love with you, but yeah. So I really enjoyed the way that you put it and truly the way you brought your audience through that. So if someone needs some extra coaching, how do they reach you? How do they plug in with you. Absolutely. You have any questions, comments, insults, complaints.

You can send me a message on Instagram that master your talk. So if you want to talk about programs, I'll do that. But if you want to check on my YouTube videos where I share all of my tips for free on the channel, that's master talk in one word.

Excellent. And how are you doing coaching since you're currently still working for another client or a company?

Yeah, you got to say I do offer coaching. So if you're interested that, feel free to send me a message. But I think the key idea for this for this podcast I really want to push people is take action. Right. Public speaking is not as hard as you think it is. Being a great speaker isn't as hard as you think it is.

If I could presented my second language my whole life, be afraid of public speaking and now, coach. C level executives, I'm pretty sure you can master public speaking to just watch the videos, learn and be awesome.

I wanted to do something, but I can't step on that. You just can't step on that. The man hit it. You can't step on Dad. So I'm going to let it go. I'm going to let the one ride like a nice, simple crash at the end of a song. That was nice, Brendan. I appreciate you, man. Thank you so much for reaching out to me.

Of course. My pleasure. Thanks for having me on. This is Sheldon Prima's, the host of the safety consultant podcast during this time. We've all been tightening their belts because of covid-19. I have been as well. Recently, I found cost effective alternatives to some of the services and programs that I was using, such as email marketing, hosting services and even one of my favorites. Teachable Visit Sheldon Prima's Dotcom Begaye Resources for special offers to help you reduce your business overhead.

If you're hosting a podcast or want to host a podcast and visit Sheldon Prima's dotcom vacc hosting for a knockout bill, don't give up on your dream. Get smarter on the back end of your business.

Welcome back to the podcast. That's a good I would bring in an awesome interview if you had had a chance to go ahead and subscribe to our YouTube channel master. You really can have a good time just listening to the way he has a good outlook, the way he thinks about speaking. It's an awesome, you know, just to me, seems like he's reversed into reverse engineering how to actually do the whole speaking thing when it comes to any area that you need to speak to.

So I appreciated the interview. We had a good time, as you could tell it. So it was one of those things where I was glad that he reached out to me so we could do this interview. Hopefully he was able to reach you as well where you're at and give you some good, good information that's going to help you when you have to go out there and do some speeches and go out there and sell your your business and as well as your knowledge to other individuals to grow your business to before we do the tip of the week, want to thank everyone for listening.

If you have not have a chance to please subscribe to the channel, that's going to help me. If you want to reach out to me, you could email me at Shelden Sheldon Prima's dot com. It's Sheldon and Sheldon Primus dot com. Give me some things that you want to see on the show. Comments, criticisms, any of that stuff. That's right. I'm good with it. All right. So let's get into the tip of the week.

So one of the things that I was going to really help you with right now is I don't want to go over a few things. The president said, great interview. Just go ahead and listen to the interview. And I could just see what he says. But I just want to tell you, as far as the safety and health side, take a few breaths before you get out there and you're really going to get into your speaking engagement. And the reason why I say that is it definitely helps if you are to get up early, give yourself a good opportunity to just sit still, just get quiet, meditate, if that's part of your practice.

The last few times I was speaking, I had to especially like Mondays. If I do a five week course, give me a five day session where I know every day, every day is going to be giving me hundred percent. And by the end of the day I am worn out. But still on Mondays when I'm teaching meaning a new class and I know I'm going to have to get out there and perform. Yes. But also deliver material, deliver serious content, get a little nervous.

Still, I'll tell you the truth, they still I'm just a little nervous on the inside, so I still have to sit down, meditate. Usually what I'll do is I'll set my alarm for about a half hour early. Yeah, there's a whole bunch of meditation things you could do right now. I've been using either YouTube and like to find out. Good, roughly 20 minute meditation depends on how much time I have. I know Deepak Chopra and Oprah Winfrey, they also do a meditation thing called a 21 day meditation.

They've been doing it for several years now and those are right around that twenty minute mark. So I do that and you be truly amazed at how much just giving yourself that opportunity to just relax, have some stillness, let your thoughts go and just let it be for a little while and it really does help. So before you actually get out and do the presentation, you're really still at your mind, still yourself.

So when you're out there, you're not battling so many other things, you know, and sometimes they do this like brakes to the car, the brake.

And I'm just like, let's breathe. I couldn't breathe in and I usually breathe. So I'm feeling my stomach and my chest and then let it out. There's techniques for this. There's a whole bunch of techniques you could look up. Imhoff, there's breathing techniques there. There's fire breath. There's there's all kinds of breathing techniques. So you might have to look up one that works with you. But the idea is it's just to let your breath calm you before you actually go out and do any speaking engagements.

So it's really great. Even if you have a dressing room, if you're going out in front of a big crowd where you're back in the hallway before you go out in a big crowd, I usually do that myself and just give a little time to breathe, get that breath in. So that's the tip of the week, Freeth. So boring, you can't forget to do that one, so I'll think and then again and just look him up.

It's just awesome. Go get them. This episode has been powered by safety from.