David Oksman, VP of Marketing & E-Commerce, Samsonite, Discusses Digital Marketing in a Pandemic: Reinventing How the World Looks
March 11, 2022
In this 5th episode of Beyond Conventional Marketing, Anushka and David discuss why the future of digital marketing is a blend of Web 2.0 and Web 3.0, category transformation and marketing campaigns in the travel industry, What traits make marketing teams successful, and Ownership of digital assets vs. physical assets.
How do you market luggage to people who have stopped traveling?
It takes a truly nimble and culturally sensitive marketing team, for a start.
David Oksman, VP of Marketing & E-Commerce, Samsonite, moving at the speed of culture and the breadth of opportunities for digital marketing.
It takes a truly nimble and culturally sensitive marketing team, for a start.
David Oksman, VP of Marketing & E-Commerce, Samsonite, moving at the speed of culture and the breadth of opportunities for digital marketing.
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