Video Marketing Secrets | Simple Strategies for Outrageous ROI
Mike Cline — Making the Most of Marketing Technology — Even If You Aren’t Tech-Savvy
April 23, 2019
As a technologist and a marketer, Mike has a unique perspective on growing your business in the digital age. In this interview, he shares his hard-won lessons about generating leads in a way that guarantees long-term value, his approach to working...

As a technologist and a marketer, Mike has a unique perspective on growing your business in the digital age. In this interview, he shares his hard-won lessons about generating leads in a way that guarantees long-term value, his approach to working with clients and how it has evolved, what non-tech-savvy entrepreneurs can do to make smart decisions about technology, and a lot more.

 

What you will hear:

[00:19] Introducing Mike

[02:44] How Mike’s childhood started his passion for taking things apart

[05:24] One valuable lesson Mike learned getting his first client (while he was still in college)

[10:58] How Mike discovered digital marketing

[16:18] Do this before you hire someone for a technical role

[18:08] Want to build an app or a tech product? Start with the sales letter

[21:50] Mike’s unique approach to lead generation and onboarding clients

[29:03] A quick but important lesson about generating referrals

[30:42] How Mike’s agency stopped being reactive and became proactive

[33:34] #1 business lesson Mike has learned

[36:21] Key business metrics you’re probably not measuring — but should

[38:00] Mike’s biggest challenge as an entrepreneur

[40:46] What Mike loves — and hates — about marketing

[43:19] Where to find Mike online

  

Resources: 

Tech Guys Who Get Marketing


Video Marketing Secrets is handcrafted by our friends over at: fame.so