Links referenced in this podcast can be found online at https://jimperson.com/23. 

 

SEM vs. SEO: What’s the difference? The lead story in the podcast looks at that question, while this week's tip is actually five tips to build a high-quality email list.

 

In news, the USPS postage rates increase today. Find out how to maximize your postage costs with the most effective mailings. Meanwhile, social media usage will remain flat amid a decline for Facebook and the IRS is coming for your Venmo income, along with PayPal and Airbnb money. In other headlines, ahrefs launches a creator-friendly search engine, CNN is evaluating “partisan” talent, online grocery buyers report a high satisfaction rate, TikTok adds screen time management tools, LinkedIn launches five new features for creators to get more followers, and Twitter is testing shopping reminders for upcoming product drops.

 

This week's tools are claap.io and the Social Media Hat, while the "Friday Freebie" is about SERPS – search engine results pages – and the SERP feature trends that every SEO must know. And for our "bonus" content is the 10 must-know SEO basics for web developers.

 

Please follow, like or subscribe and leave a rating or review in your favorite podcast app. You might also want to sign-up for my weekly TNT Report e-newsletter for even more tips, news and tools at jimperson.com/tnt.

 

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