Your P&L sheet can tell you about your growth today, but it's limited in what it can tell you about your momentum tomorrow. That's why as a business leader, you need to know what KPI's give you smarter insights into how your business is growing. These KPI's help you assess critical questions like: Are we diversifying our customer base? How effective are we at re-engaging our existing customers? Is our team getting more efficient in delivering our offer? The first question is always what do you measure, followed shortly by how do you measure it. Today, Jose tackles a few of the smarter KPI's he's seen inform faster, smarter business growth.