1- Behind the scenes: Show people you walk your talk! share the ugly things everyone else is tryibng so hard to hide! 2- Stories (but not the salesy ones!) stories of things that happened along your journey! people you met, lessons you learned, challenges you faced and failed...challenges you won, what makes you YOU! This is what really makes you both stand out AND enjoy your business at the same time! What will be the first story you'll tell? what real & raw behind the scenes will you share?