Kate Galli is a health coach and trainer in Sydney, Australia, as well as a health and animal rights activist.

Howard spoke with her about the three biggest obstacles to going plant-based that she encounters in her clients, and how she deals with them.

Obstacle #1: they don't want to stand out and are hesitant to inconvenience others.

While ethical vegans aren't going to "slip up" - their beliefs are "locked and loaded" - those going plant-based for health reasons often see room for leeway, which can become a slippery slope.

Her strategies include connecting her clients to their values and beliefs, reminding them of the opportunity to be a trailblazer and help others, and noticing how they navigate their standards and actions in domains in which they're currently successful.

Obstacle #2: they're confused because of all the online propaganda from big meat and dairy

Instead of arguing with cold hard facts and animal rights passion. Kate now leads with deliciousness, presenting food and recipes that bypass the rational mind completely. This is more effective than sharing documentaries or websites or books. And this relates directly to...

Obstacle #3: they think that vegan food is boring and restrictive

When people think about "sacrificing" what they love, it's hard to imagine they can stick with it for long. Again, Kate shares the yumminess, using recipes her mother has veganized, to demonstrate that eating plant-based is much more varied and satisfying than the standard Western diet.

You can find out more about Kate's practice at https://strongbodygreenplanet.com/

And check our her Healthification podcast wherever you listen to this one.