As the business landscape gets more competitive and challenging, understanding your ideal client is more crucial than ever. The success of any business hinges on its ability to connect with and cater to its target audience effectively. In this episode of Influence by Design, Samantha and Tim explore one of the topics discussed in episode 503: 11 Mistakes Preventing Business Growth, and ask the question, who is your ideal client? They dive deeper into the importance of understanding your ideal client, the possible consequences of not knowing who they are, what they need, and how you can help them solve their problems. Being able to develop a deep understanding of your client's needs, preferences, and pain points equip you with a business specifically tailored with products, services, and marketing strategies that resonate with the right audience. As your business grows, your ideal customer avatar may also evolve. That’s why it’s important to refine and get really clear on who you want to serve so you can continuously improve your marketing and foster lasting relationships. For full show notes and links - https://samanthariley.global/podcast/511