In this episode, our special guest Anna Dower a fierce Designer Boss Lady speaks all about harnessing the power of niche's so you'll dramatically transform your business. Which means you'll be the go-to authority and powerhouse of your niche. Here's business Yoda telling you to always play to your strengths. And the reason is simple, what you're good at is what you love doing the most. Using your strengths and specialising in them is the magic sweet spot in your business. You'll learn what honing in on your zone of genius can do for you. How you can pick and choose your clients, remodel your business to work with fewer clients and focus on the work which sparks your happiness. And embrace working smarter and not harder in your business and choose community over competition.