More and more experts are writing these days as a way of demonstrating their expertise and positioning themselves as the go-to person in their industry. You can do it too!

Just think about it for a moment... If you were considering hiring someone to give advice, consultancy or solve a problem, you want to hire an expert, right?

There is no better way to show that you're an expert than being a published author (or perhaps speaking on stage or TV).

While it takes time and effort to write a book, it's something most people can achieve and there's a lot of help and advice available. You've then got a killer business card you can give (or sell) to would-be clients and sky-rocket yourself up to the top of their list for who to hire.

Even publishing isn't an issue these days with the ability to self-publish.

My guest today is a friend of the show, Karen Williams. Karen appeared on the Get Real About Business Podcast back on episode 16. Her latest book Becoming an Authority is now out and I invited her back 

As always, links mentioned in this episode such as Peter's book and website are available on our show notes page.

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This episode is sponsored by my very own programme, Get More Clients 5-Day Challenge. The programme is completely free and aimed at anyone wanting to generate more leads in their business and learn to handle sales conversations more confidently and skillfully.

To find out more or sign up for free visit our show notes page or join here directly.

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