Episode 13: Thinking Like a Donor to Build Authentic Relationships with Lisa Greer
July 30, 2020
Lisa Greer is on a mission to change the way nonprofits view and relate to donors. As the author of the book "Philanthropy Revolution: How to Inspire Donors, Build Relationships and Make a Difference", she's here to share her research and insights.
Episode Show Notes and Links: https://nphf.show/ep13
Concepts and Takeaways:
- Integrity, authenticity, trust and honesty are the key to good fundraiser/donor relationships.
- Donors are people, too.
- Put yourself in their shoes when thinking about the language and tactics you’re using to appeal to them.
- Communicate with them in a way that you’d want to be communicated with. If you don’t connect with the subject line of your own marketing email, for example, chances are your donors won’t connect with it either.
- To bridge the divide (and grow an authentic connection) between fundraisers and donors, tell your story and ask them theirs.
- By building relationships with donors, you might learn that they have more to give than just money. Use open communication to ask how donors want to be involved–and follow through.
- Be transparent upfront, show where your money is being allocated if asked, highlight real outcomes and the right donors will like you, trust you, and ultimately, support you accordingly.