Top Of Mind with Stewart Hillhouse
Best Of: The Secret to Choosing a Terrific Name with Louise Karch
July 30, 2021
How do you know if you company has a bad name? When your accountant tells you you're not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins Stewart Hillhouse to give a Masterclass on company naming. On this episode of Top Of Mind, Louise and Stewart discuss: • The two most important questions you need to ask when testing a new name • How the sounds we hear influence our emotions • How to take advantage of our brains wiring to stand out in a crowd •And so much more Louise Karch is the author of the award winning book: Word Glue - How To Find Your Million Dollar Brand Name ( will help to guide you and your team on your next Name Storming session. Let me know if you enjoyed this episode: Join Top of Mind: