In our new Friday series led by Jose Palomino, we've tackled 3 of the 4 components of your competitive edge: customer alignment, value delivery, and marketing for lead gen. Today, we tackle the final piece. All of the work to get the first three elements in line isn't worth much if you don't have an effective system to convert opportunity to revenue. In normal words, we call this sales. After 30+ years of dedicated B2B sales experience, Jose lays out the levers he uses to build a sales funnel that is clearly documented, improvable, and most importantly, effective.