Many experts focus intensely on creating their courses and programs, yet overlook the crucial need to build an audience who will actually buy from them. In this episode of Influence by Design, Samantha chats with Ellen Finkelstein on how to build an engaged email list to help your business thrive. Your “list” is a list of people you can legally reach out to, and Ellen emphasizes the value of building your email list.She shares how synergistic partnerships, "freebie swaps," and consistency have significantly helped in growing her own list and how these have been instrumental in nurturing business relationships over time. She also highlights the importance of being selective in ensuring that you only share valuable and relevant content with your audience. She shares how her "newsletter style" allows her to promote multiple partners in every email she sends, providing massive value to her audience. Ellen also tackles ideal email frequency, overcoming worries about "bothering" people, and effective ways to build trust and engagement. Tune in as Samantha and Ellen discuss the necessity of consistently building your audience hand-in-hand while growing your business. Their insightful tips and strategies will lay the foundation for success and help you expand your reach. For full show notes and links - https://samanthariley.global/podcast/544