In this episode, we discuss:

greatest-hits-2022

In recent years, we’ve seen game-changing changes in consumer behavior. In the first three months of the pandemic, digital penetration increased by about ten years. So, the number of people who are shopping online and are comfortable shopping online is far greater today than it was just two years ago.

We only have twenty-four hours every day, most of which we dedicate to things like sleeping, work, personal hobbies, and so on. If you're in marketing, you have a small window of somebody's day to try and get their attention. So think of designing meaningful and relevant attention-grabbing moments.

In digital marketing, you need to be willing to do something you've never done. Take risks and don't be fearful of what you don't know. Go out there and teach yourself things you don't know.

Your business success depends on attracting great people and committing to the company's core values. Always strive to make a product to the best of your ability and take care of your customers.

Personalization complexity is determined by three challenges. One is strategy challenge, as organizations need to figure out how to make personalization meaningful to their customers and link it to their strategy. The second is organization challenge, and the third is technology challenge. A move towards personalization should be treated like any other transformation effort.

The customer journey is at the center of all of everything that you do. Ensuring a great customer journey comes down to exploring and testing things out, being willing to be wrong, forgetting your assumptions, following the expertise of other departments or following what the data is telling you.

As a marketer, when thinking about how to structure your strategic marketing plans, focus on these 3 factors: Where to invest, how to invest, where to disrupt. These include everything from occasion, brand, package, price and channel to online brand presence and methods of getting your customers' attention. Also, you need to consider how to evolve digitally with your consumers.

When you think about innovation, it has to start with either an opportunity or a problem you can solve. During the process, look for digital tools that can help you leverage that opportunity or solve that problem. Everybody approaches innovation in different ways depending on their own skills and capabilities. One of the most effective approaches is to leverage your strengths to solve problems and drive innovation. Unfortunately, many people focus on improving their weaknesses instead of working on what they are good at.

Many experiential initiatives marketers employ focus on brands. However, Alo Yoga transcends their brand and concentrates on health and wellness. The goal is to guide and engage with people along their journeys, delivering value, and helping them develop. Community is at the center of what Alo Yoga stands for. Along with fashion partners, influencers, yogis, holistic wellness community leaders, athletes, and celebrities, the community embraces all types of individuals on a wellness journey.

Digital is a crucial part of driving marketing and business initiatives. To do that effectively, engage with your fans, and use digital to serve and delight your customer better, whether it's through access or reach. There are dozens of technologies and digital platforms out there. Choose the one that works for you and helps your brand and company evolve and progress.

Marketers search for the winning formula for getting more customers and driving business growth. One of the best ways for that is direct customer feedback. Digital channels allow you to speak to every customer and record that information so that you can take action on it.

For more interviews from the Beyond Conventional Marketing podcast, check us out on Apple Podcasts, Spotify, and our RSS or your favorite podcast player! Instructions on how to follow, rate, and review the show on major podcast platforms can be found here.