Narrowing your ideal customer persona can feel like cutting out a chunk of your potential business. While that's true, it also leads us to the next point in our series on creating a more effective growth strategy. Today, we answer that challenge by finding ways to expand the narrowed target customer persona you want to work with. The best part of this strategic focus? Once you have a clearer view of your ideal customer, you can sharpen your targeting more than ever, and you can find new ideal clients more easily as well! To learn more, visit https://www.valueprop.com/