Why All Marketers Should (Sometimes) Be Wrong with Alex Montas
November 25, 2020
Performance marketing is the science of turning attention into predictable revenue. But is that all? Alex Montas joins Stewart Hillhouse to explore the nuances of performance marketing.
On this episode of Top Of Mind, Alex and Stewart discuss:
• What Is A Traffic Arbitrage (And How You Can Find Your Own)
• How To Design A Campaign Hypothesis
• Whether Alex Thinks Brand and Performance Marketing Can Get Along
• What Makes a Great Performance Marketer
• And So Much More
Alex Montas is Global Head of Performance Marketing and Strategic Partnerships at Bloomberg.
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