There are four common mistakes made by LinkedIn users that seriously infringe the effectiveness of your LinkedIn profile and your marketing also. Some of these mistakes can be punished by the LinkedIn algorithm which many users do not know about, it is crucial that you are aware of this so your account does not get blocked if you breach some of these rules, which are further explained within the podcast. Another of the mistakes is the way your profile looks is also something users don't consider and this is crucial to people wanting to connect.