It is not only crucial to have a good marketing effective strategy, but it should be measured regularly to gage progress and potential clients and connections. However, measuring marketing is not as easy as it sounds, Eny analyses what makes measuring a hard task and how to judge progress and prospects. Components that make measuring progress include, marketers overpromising what they can do for your business and growth and people also see it as a way to charge clients to measure their current marketing, which requires taking money from the business and this may have negative results.